Growth Marketing Manager for Deputy, a SaaS company, driving digital acquisition across the US and Australia. Focus on optimizing inbound lead generation through AI and data - driven marketing strategies.
About the role
- Growth Marketing Manager spearheading digital acquisition for Deputy, a workforce management SaaS company. Focused on scaling the inbound lead generation engine and optimizing ROI.
Responsibilities
- Own and scale the UK inbound acquisition engine
- Build always-on programs designed to scale effectively across brand, demand gen, bottom of funnel and expansion campaigns.
- Hands-on management of Growth channels
- Lead execution across Google Ads, LinkedIn, and other Social platforms.
- Optimising search, demand gen, and media ecosystems to amplify our message and maximise pipeline impact.
- Deploy AI agents/sophisticated automation into campaign workflows
- Implement automation across bidding, budgets, creative testing, and audience optimisation to improve the scalability and effectiveness of campaigns.
- Engineer tracking and attribution infrastructure
- Own lead source, conversion tracking, and attribution accuracy.
- Drive experimentation at speed
- Run structured testing across creative, landing environments, and channel mix - scaling what works quickly.
- Maximising value
- Build relationships with media owners/platforms and negotiate access to additional value, ad credits and access to Beta products.
- Build a future focused Growth function
- Integrate platforms, streamline workflows, and build scalable acquisition infrastructure to ensure Deputy has an industry leading Growth Function.
- Partner cross-functionally
- Work with Design & Content, Sales, and RevOps to improve lead quality, funnel performance, and revenue outcomes. Share learning with other markets
Requirements
- Experience: 4–6 years in Growth or Performance Marketing at an agency or in an in-house function working on campaigns targeting SMBs. (Experience in Saas, Workforce Management, Fintech, or HRTech experience is a major plus).
- Technical Proficiency: Hands-on experience with Google Ads, LinkedIn Campaign Manager, and experimentation tools (Optimizely/VWO). Ideally strong working knowledge of other martech platforms like Marketo & Salesforce.
- Analytical Rigor: You don't just report data; you find the "why." SQL knowledge or advanced BI dashboarding (Tableau/Looker) is highly regarded.
- Creative Hustle: You have the ability to write compelling, commercially-focused copy to hook prospects, and also are able to brief creative teams to take ad assets up a level.
- Local Market Expertise: Deep understanding of the UK SME and Enterprise landscape.
- First-principles thinker: Systems builder, not just a “copy and paste” task executor. Energised by the future of AI-driven marketing
Benefits
- Enjoy a flexible and hybrid work policy, with a dedicated office 1 minute walk from Farringdon Station
- Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
- Work from home stipend to help you get set up and succeed from home
- Benefit from our employee pension matching programme
- Access private health and dental insurance
- Take paid parental leave to support you and your family
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- 25 days’ holiday plus bank holidays
- Feel secure with our income protection scheme for long-term absence due to illness or injury
- Get involved with our global working groups; designed for collaboration, belonging and connection
- Connect over weekly office lunches, social gatherings and industry events
Job title
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