CRM Marketing Manager optimizing B2(B2)C customer journeys and engagement for papernest's digital contract management platform. Collaborating with cross-functional teams to enhance user experience.
Responsibilities
Responsible for optimizing customer journeys across our B2(B2)C lifecycle.
Improve product adoption, engagement, and retention while ensuring a seamless and high-quality experience for all our users and partners.
Strategic planning to launch and optimize papernest products.
Design and optimize multichannel customer journeys across both B2C product lifecycle stages.
Define CRM strategies that drive activation, engagement, conversion, and retention.
Collaborate with Product, Design, Sales & Partnerships to integrate CRM touchpoints into the product experience and new partner launches.
Implement CRM strategies through automated and personalized workflows (email, SMS, WhatsApp, …).
Build effective targeting and segmentation processes to deliver the right message at the right moment.
Manage and improve CRM processes to ensure seamless operational execution at scale.
Monitor the performance of lifecycle journeys, partner flows, and CRM campaigns.
Conduct A/B tests and identify friction points across B2(B2)C funnels.
Deliver actionable insights and recommendations to improve customer satisfaction, conversion, and retention.
Produce HTML-based communications and multichannel content adapted to each journey and audience.
Create engaging communications supporting onboarding, product usage, upsell, and retention.
Work closely with Product, Data, Design, Growth, Operations, Sales & Partnerships, and Brand teams.
Requirements
A degree from a top business school
Strong team spirit to build efficient relationships with key stakeholders within the Product teams
A high level of autonomy, fast-learning ability, and enthusiasm for both strategic and operational tasks
Excellent written and verbal communication skills
A natural aptitude for analytical thinking
Fluency in French and English, proficiency in Spanish is a plus.
Benefits
Evolving in an international and inclusive environment
A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter.
Papernest offers partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers).
A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement.
We also cover 100% of your round-trip transportation costs.
Papernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona.
We support your career ambitions by ensuring your learning and professional development throughout your experience with us.
Enjoy 2 days of home office per week to optimize your focus and efficiency.
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