Product Manager responsible for leading Internet Banking for corporate clients at Banco ABC Brasil. Collaborate with market experts to drive innovation and impact.
About the role
- CRM Marketing Manager optimizing B2(B2)C customer journeys and engagement for papernest's digital contract management platform. Collaborating with cross-functional teams to enhance user experience.
Responsibilities
- Responsible for optimizing customer journeys across our B2(B2)C lifecycle.
- Improve product adoption, engagement, and retention while ensuring a seamless and high-quality experience for all our users and partners.
- Strategic planning to launch and optimize papernest products.
- Design and optimize multichannel customer journeys across both B2C product lifecycle stages.
- Define CRM strategies that drive activation, engagement, conversion, and retention.
- Collaborate with Product, Design, Sales & Partnerships to integrate CRM touchpoints into the product experience and new partner launches.
- Implement CRM strategies through automated and personalized workflows (email, SMS, WhatsApp, …).
- Build effective targeting and segmentation processes to deliver the right message at the right moment.
- Manage and improve CRM processes to ensure seamless operational execution at scale.
- Monitor the performance of lifecycle journeys, partner flows, and CRM campaigns.
- Conduct A/B tests and identify friction points across B2(B2)C funnels.
- Deliver actionable insights and recommendations to improve customer satisfaction, conversion, and retention.
- Produce HTML-based communications and multichannel content adapted to each journey and audience.
- Create engaging communications supporting onboarding, product usage, upsell, and retention.
- Work closely with Product, Data, Design, Growth, Operations, Sales & Partnerships, and Brand teams.
Requirements
- A degree from a top business school
- Strong team spirit to build efficient relationships with key stakeholders within the Product teams
- A high level of autonomy, fast-learning ability, and enthusiasm for both strategic and operational tasks
- Excellent written and verbal communication skills
- A natural aptitude for analytical thinking
- Fluency in French and English, proficiency in Spanish is a plus.
Benefits
- Evolving in an international and inclusive environment
- A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter.
- Papernest offers partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers).
- A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement.
- We also cover 100% of your round-trip transportation costs.
- Papernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona.
- We support your career ambitions by ensuring your learning and professional development throughout your experience with us.
- Enjoy 2 days of home office per week to optimize your focus and efficiency.
Job title
Job type
Experience level
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