Senior Manager for Customer Advocacy at Equinix enhancing customer outreach in EMEA. Engage directly with clients to expand advocacy programs and drive business growth.
Responsibilities
Bring a strategic mindset to both scale existing customer advocacy programs and ideate and implement fresh initiatives, including sales reference programs, storytelling campaigns, and cross-functional marketing engagement
Operate autonomously and make decisions confidently in a fast-paced environment
Work closely with EMEA leadership to support regional business needs while not losing focus on global objectives
Recruit and manage F500/G2000 customer references; create impactful stories in written and video formats
Develop monthly/quarterly reports and communications for stakeholders
Support the CAB Program Manager with recruiting, proposing new customers, collaborating on tasks when/where needed
Engage directly with customers—from C-level executives to technologists—to build strong relationships focused on win-win outcomes
Partner with sales teams to expand the pool of references, fulfill reference requests and track activity and outcomes
Collaborate cross-functionally and across the region to drive program adoption and usage of customer success assets
Partner with Investor Relations and the CEO office to identify and secure customer citations for quarterly earnings
Collaborate with PR to secure customer participation in media storytelling opportunities
Serve as a trusted advisor to the CRO organization, guiding sales, marketing, brand, and customer experience teams on reference usage
Develop integrated customer engagement strategies using various formats: written stories, videos, quotes, case studies, and presentations
Oversee content creation with internal and external agencies, including translation and localization
Highly skilled communicator both in written and oral form
Create and maintain detailed customer profiles using tools like Smartsheets, Salesforce (SFDC), and internal AI platforms.
Requirements
Proven years of experience in customer advocacy, customer marketing, or a related B2B field
Proven track record of managing advocacy programs across sales and marketing disciplines
Strong stakeholder management and communication skills within complex environments
Intellectually curious and passionate about understanding customer needs and motivations
Comfortable in a fast-paced, matrixed organization; adaptable and resilient in the face of change.
Ability to thrive in a team and autonomously
Excellent verbal and written communication skills in English
Strong presentation and client-facing skills, especially with executive-level audiences
Skilled in project and program management
Creative, analytical, and highly adaptable
Tech-savvy and quick to learn new tools (e.g., Microsoft Office, Smartsheets, Salesforce, CRM platforms)
Willingness to travel (~15%).
Benefits
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