Hybrid Senior Customer Advocacy Manager

Posted last week

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About the role

  • Senior Manager for Customer Advocacy at Equinix enhancing customer outreach in EMEA. Engage directly with clients to expand advocacy programs and drive business growth.

Responsibilities

  • Bring a strategic mindset to both scale existing customer advocacy programs and ideate and implement fresh initiatives, including sales reference programs, storytelling campaigns, and cross-functional marketing engagement
  • Operate autonomously and make decisions confidently in a fast-paced environment
  • Work closely with EMEA leadership to support regional business needs while not losing focus on global objectives
  • Recruit and manage F500/G2000 customer references; create impactful stories in written and video formats
  • Develop monthly/quarterly reports and communications for stakeholders
  • Support the CAB Program Manager with recruiting, proposing new customers, collaborating on tasks when/where needed
  • Engage directly with customers—from C-level executives to technologists—to build strong relationships focused on win-win outcomes
  • Partner with sales teams to expand the pool of references, fulfill reference requests and track activity and outcomes
  • Collaborate cross-functionally and across the region to drive program adoption and usage of customer success assets
  • Partner with Investor Relations and the CEO office to identify and secure customer citations for quarterly earnings
  • Collaborate with PR to secure customer participation in media storytelling opportunities
  • Serve as a trusted advisor to the CRO organization, guiding sales, marketing, brand, and customer experience teams on reference usage
  • Develop integrated customer engagement strategies using various formats: written stories, videos, quotes, case studies, and presentations
  • Oversee content creation with internal and external agencies, including translation and localization
  • Highly skilled communicator both in written and oral form
  • Create and maintain detailed customer profiles using tools like Smartsheets, Salesforce (SFDC), and internal AI platforms.

Requirements

  • Proven years of experience in customer advocacy, customer marketing, or a related B2B field
  • Proven track record of managing advocacy programs across sales and marketing disciplines
  • Strong stakeholder management and communication skills within complex environments
  • Intellectually curious and passionate about understanding customer needs and motivations
  • Comfortable in a fast-paced, matrixed organization; adaptable and resilient in the face of change.
  • Ability to thrive in a team and autonomously
  • Excellent verbal and written communication skills in English
  • Strong presentation and client-facing skills, especially with executive-level audiences
  • Skilled in project and program management
  • Creative, analytical, and highly adaptable
  • Tech-savvy and quick to learn new tools (e.g., Microsoft Office, Smartsheets, Salesforce, CRM platforms)
  • Willingness to travel (~15%).

Benefits

  • Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.
  • If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
  • Equinix maintains a list of preferred recruiting agencies.

Job title

Senior Customer Advocacy Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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