Market Insights Manager at Franke conducting market analysis and brand research in B2B settings. Collaborating globally to embed insights into marketing and product strategies.
Responsibilities
Conduct global market analysis on coffee and out-of-home beverage consumption trends
Maintain continuous monitoring of industry developments, customer behaviors, and competitor moves
Single point of contact for all market data sources and maintain a centralized repository to ensure systematic storage and accessibility
Develop and establish a structured Voice of Customer program, systematically leveraging existing data to identify relevant customer needs, trends, and opportunities for improvement
Design and execute brand equity research programs tailored to B2B environments
Conduct market research initiatives on product innovation, concept testing, and communication effectiveness measurement, deriving actionable insights for the business
Develop actionable insights and recommendations for product positioning, messaging, and go-to-market strategies
Collaborating with global marketing, sales, and regional teams to ensure insights are embedded into campaigns and product launches
Preparing reports, dashboards, and presentations
Requirements
Marster’s or bachelor's degree in marketing, business administration, or related field
Minimum +5 years of experience in market research, insights, or strategic marketing roles in a global B2B environment
Proven Expertise in global trend analysis and brand equity research
Strong analytical and conceptual thinking combined with hands-on execution skills
Excellent organizational and project management abilities
Familiarity with product innovation processes and communication effectiveness measurement
Fluent in English; additional languages are a plus
Teamplayer with strong collaboration skills for cross-functional teamwork
Benefits
Openness to your ideas
Collegial working atmosphere at all levels
Hands-on mentality
Innovation, R&D and manufacturing at headquarter
Member of Swissmem / GAV
40 hour week
Easy access from railway station and highway
Free parking
Free coffee drinks from espresso to latte macchiato
A world of opportunities - for our people, and maybe for you?
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