Hybrid Director of Growth

at YONDR

• Job title: Director of Growth
• Job type: Full Time
• Experience level: Lead
• Salary: $170,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: React
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Growth for Yondr overseeing marketing strategy and brand growth across education, live events, and consumer-focused products. Requires strong leadership in paid and owned social marketing.

Responsibilities

• Own Yondr’s end to end growth strategy across all business segments: Education, Live Events, Consumer and Overall Brand.
• Develop integrated growth plans that align paid, organic, website, email, and social into a unified funnel.
• Translate brand strategy into measurable acquisition, conversion and retention programs.
• Own all paid advertising, including:
• - Paid Social
• - Paid Search
• - Display, retargeting and emerging platforms
• Manage paid media agency
• Set performance benchmarks, budgets, and testing roadmaps
• Continuously optimize CAC, ROAS, and cost per lead by segment
• Own both organic and paid social as one system:
• - Channel strategy
• - Content planning
• - Growth testing
• - Distribution strategy
• Ensure organic social feeds performance insights into a paid strategy and vice versa.
• Oversee social media agency & content calendar
• Drive follower growth, engagement and platform relevance
• Partner with brand team to ensure voice and creative integrity
• Own the website as Yondr’s primary conversion engine for consumers.
• Partner with external agencies to:
• - Redesign and optimize site architecture
• - Improve conversion paths
• - Manage ongoing updates & WebOps
• Own SEO strategy in partnership with agency:
• - Technical SEO
• - Content optimization
• - Keyword strategy
• Run CRO testing programs (landings pages, forms, CTAs)
• Analyze campaign performance and implement data-driven improvements
• Create A/B testing opportunities to learn and grow from
• Analyze market trends, customer and industry trends to identify and implement growth opportunities and ensure the brand remains relevant and competitive in the space
• Monitor and report on metrics, adjusting as needed
• Build and own lifecycle marketing strategy
• - Email nurturing
• - Lead scoring
• - Re-engagement flows
• Collaborate with Marketing, Sales and Product leadership to develop measurable and provoking campaigns
• Partner with Brand Communications to leverage messaging across paid tactics and close collaboration on organic social media approach
• Closely manage a small team to react quickly, engage swiftly and implement with purpose
• Serve on the senior marketing leadership team, working closely with the VP and team leaders to execute a fully integrated marketing plan, ensuring brand touchpoints are consistent, aligned and on-brand.

Requirements

• Bachelor’s degree in Marketing, Business or related field
• 8 to 12+ years in managing paid & owned social together, advertising & growth marketing at an agency or in-house brand
• Strong analytical skills and data-driven decision making and mindset
• Understands the blend of art and science - championing the important balance of performance, brand and product marketing
• Skilled mastery with digital marketing tools and platforms
• Exceptional communication skills, both written and verbal
• Proven track record with building brands
• Superior experience with budgeting, forecasting
• Experience in leading a team and managing up to senior leadership
• Possess an entrepreneurial spirit that can thrive in a fast-paced, startup environment
• Experience in both B2C and B2B worlds a plus, as this role will lead efforts for both education and live events, consumer products as well as the brand as a whole.

Benefits

• 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
• Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
• Generous PTO for rest and recharge throughout the year
• 12 weeks of paid parental leave
• 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
• 401(k) offering
• Tech tool preference, including choice of PC or Mac.
• We are a hybrid company with remote employees. Hybrid employees receive catered lunch once a week.