Growth and Performance Manager coaching and mentoring franchise partners in Sydney - based tutoring centers. Driving operational success and elevating student outcomes through expert guidance.
About the role
- Director of Growth for Yondr overseeing marketing strategy and brand growth across education, live events, and consumer-focused products. Requires strong leadership in paid and owned social marketing.
Responsibilities
- Own Yondr’s end to end growth strategy across all business segments: Education, Live Events, Consumer and Overall Brand.
- Develop integrated growth plans that align paid, organic, website, email, and social into a unified funnel.
- Translate brand strategy into measurable acquisition, conversion and retention programs.
- Own all paid advertising, including:
- - Paid Social
- - Paid Search
- - Display, retargeting and emerging platforms
- Manage paid media agency
- Set performance benchmarks, budgets, and testing roadmaps
- Continuously optimize CAC, ROAS, and cost per lead by segment
- Own both organic and paid social as one system:
- - Channel strategy
- - Content planning
- - Growth testing
- - Distribution strategy
- Ensure organic social feeds performance insights into a paid strategy and vice versa.
- Oversee social media agency & content calendar
- Drive follower growth, engagement and platform relevance
- Partner with brand team to ensure voice and creative integrity
- Own the website as Yondr’s primary conversion engine for consumers.
- Partner with external agencies to:
- - Redesign and optimize site architecture
- - Improve conversion paths
- - Manage ongoing updates & WebOps
- Own SEO strategy in partnership with agency:
- - Technical SEO
- - Content optimization
- - Keyword strategy
- Run CRO testing programs (landings pages, forms, CTAs)
- Analyze campaign performance and implement data-driven improvements
- Create A/B testing opportunities to learn and grow from
- Analyze market trends, customer and industry trends to identify and implement growth opportunities and ensure the brand remains relevant and competitive in the space
- Monitor and report on metrics, adjusting as needed
- Build and own lifecycle marketing strategy
- - Email nurturing
- - Lead scoring
- - Re-engagement flows
- Collaborate with Marketing, Sales and Product leadership to develop measurable and provoking campaigns
- Partner with Brand Communications to leverage messaging across paid tactics and close collaboration on organic social media approach
- Closely manage a small team to react quickly, engage swiftly and implement with purpose
- Serve on the senior marketing leadership team, working closely with the VP and team leaders to execute a fully integrated marketing plan, ensuring brand touchpoints are consistent, aligned and on-brand.
Requirements
- Bachelor’s degree in Marketing, Business or related field
- 8 to 12+ years in managing paid & owned social together, advertising & growth marketing at an agency or in-house brand
- Strong analytical skills and data-driven decision making and mindset
- Understands the blend of art and science - championing the important balance of performance, brand and product marketing
- Skilled mastery with digital marketing tools and platforms
- Exceptional communication skills, both written and verbal
- Proven track record with building brands
- Superior experience with budgeting, forecasting
- Experience in leading a team and managing up to senior leadership
- Possess an entrepreneurial spirit that can thrive in a fast-paced, startup environment
- Experience in both B2C and B2B worlds a plus, as this role will lead efforts for both education and live events, consumer products as well as the brand as a whole.
Benefits
- 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
- Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
- Generous PTO for rest and recharge throughout the year
- 12 weeks of paid parental leave
- 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
- 401(k) offering
- Tech tool preference, including choice of PC or Mac.
- We are a hybrid company with remote employees. Hybrid employees receive catered lunch once a week.
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