Coordinator overseeing KCRHA’s facilities operations and technology infrastructure. Supporting IT systems reliability and operational efficiency within a public administrative agency.
About the role
- Growth & Marketing Operations Manager for Optimile & Mobiflow driving the entire revenue engine. Combining marketing strategy and technical execution for sustainable growth and innovation.
Responsibilities
- Optimize the full funnel through continuous testing, from ads to landing pages and conversion flows.
- Manage and scale performance marketing campaigns (SEA, social, review platforms) with a strong focus on lead quality and ROI.
- Partner with the Head of Marketing to execute our international go-to-market strategy.
- Take ownership of our MarTech architecture and continuously improve it.
- Design smart lead management flows: scoring, routing and seamless handover from Marketing to Sales.
- Own our websites: content updates, landing pages, tracking setup and conversion optimization.
- Execute product updates, newsletters and critical customer communications.
- Maintain high data quality through segmentation, enrichment and compliance.
- Build automated nurture and drip campaigns tailored to persona and buying stage.
- Build and maintain clear performance dashboards, our single source of truth across channels and countries.
- Analyze attribution to understand which touchpoints truly drive revenue and growth.
Requirements
- 4+ years of experience in B2B SaaS marketing
- Highly skilled in marketing automation tools (HubSpot or similar)
- Strong understanding of CRM logic
- Comfortable with tracking pixels, UTM parameters, APIs, and tools like Zapier
- Analytical and curious, looking for the “why” behind the numbers
- Execution-driven and love building scalable systems from the ground up.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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