Growth & Marketing Operations Manager for Optimile & Mobiflow driving the entire revenue engine. Combining marketing strategy and technical execution for sustainable growth and innovation.
Responsibilities
Optimize the full funnel through continuous testing, from ads to landing pages and conversion flows.
Manage and scale performance marketing campaigns (SEA, social, review platforms) with a strong focus on lead quality and ROI.
Partner with the Head of Marketing to execute our international go-to-market strategy.
Take ownership of our MarTech architecture and continuously improve it.
Design smart lead management flows: scoring, routing and seamless handover from Marketing to Sales.
Own our websites: content updates, landing pages, tracking setup and conversion optimization.
Execute product updates, newsletters and critical customer communications.
Maintain high data quality through segmentation, enrichment and compliance.
Build automated nurture and drip campaigns tailored to persona and buying stage.
Build and maintain clear performance dashboards, our single source of truth across channels and countries.
Analyze attribution to understand which touchpoints truly drive revenue and growth.
Requirements
4+ years of experience in B2B SaaS marketing
Highly skilled in marketing automation tools (HubSpot or similar)
Strong understanding of CRM logic
Comfortable with tracking pixels, UTM parameters, APIs, and tools like Zapier
Analytical and curious, looking for the “why” behind the numbers
Execution-driven and love building scalable systems from the ground up.
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