Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Marketing Leader driving brand growth within Enterprise markets for an Austin tech firm. Leading strategic Go to Market efforts and demand generation initiatives in a dynamic environment.
Responsibilities
- Develop compelling product positioning and messaging for the company’s Enterprise target market.
- Own and build the company’s demand generation engine across all established channels
- Build narratives that communicate differentiation, and category leadership.
- Provide insight into market trends, competitive landscape, and positioning.
- Lead Go to Market strategy for product features in partnership with Product and Sales teams
- Create data-driven, performance-focused campaigns with clear KPIs and reporting.
- Deliver predictable, scalable lead flow aligned with growth goals.
- Partner closely with Sales to optimize funnel performance and conversion.
- Establish marketing processes and systems to support ongoing growth
- Drive accountability and foster a culture of ownership, speed, and transparency.
Requirements
- 10+ years of marketing leadership experience with recent Director or VP roles
- Deep expertise in demand gen, lead gen, and revenue marketing
- Evidence of success scaling marketing in a B2B SaaS company
- Strong product marketing background
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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