Principal Marketing Analyst leading analytics to drive scalable growth for Pipedrive's marketing initiatives. Collaborate with cross - functional teams to optimize marketing performance and ROI.
About the role
- Senior Marketing Analyst at OES, empowering teams with actionable marketing data insights and developing KPI reporting. Partnering for better data quality and exploring new analytics tools.
Responsibilities
- Empower Marketing and Sales teams with actionable insights across the funnel, considering the full journey for prospective students.
- Own the development and maintenance of KPI reporting in Tableau, Power BI, Google Sheets and Excel.
- Evaluate marketing initiatives and investments to measure impact on acquisition metrics, including CPA and student growth.
- Partner with all areas of Marketing to set rules and processes for data capture in all channels and play a central role in assuring data quality.
- Support the Performance Marketing team with analysis and inputs for bid strategies across paid channels, and collaborate on post-campaign analysis.
- Contribute to KPI development, governance, and knowledge sharing by documenting definitions, processes, and best practices.
- Build strong stakeholder relationships and explore new tools and data sources to enhance marketing analytics capabilities.
Requirements
- Experience working with marketing data sets (e.g. Google Analytics), ideally in B2B or industries with longer customer journeys (e.g. financial services, education).
- Skilled in querying databases with SQL or Python languages.
- Strong attention to detail and highly analytical mindset.
- Proven ability to deliver insights that influence big-picture goals, not just BAU tasks.
- Comfortable working with diverse stakeholders, prioritising work and managing expectations.
- A proactive problem-solver who can take a brief, think critically, and flag opportunities and risks.
- Thoughtful about how insights are communicated, especially data visualisation best practices.
- Passionate about education and curious about emerging trends, skills and technologies.
Benefits
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Corporate health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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