Senior Paid Media Manager leading strategy and execution of paid media campaigns. Managing teams to optimize multi - channel growth and alignment with business objectives in the Philippines.
About the role
- Director of Paid Social at Digital Matter managing strategy, innovation, and performance across multiple platforms. Collaborating with teams to build high-performing campaigns in retail and e-commerce.
Responsibilities
- Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
- Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
- Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
- Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
- Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
- Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
- Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
- Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
- Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.
Requirements
- 10+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
- Demonstrated ability to build and run paid social brand + performance strategies across channels.
- Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
- A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
- Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
- Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
- Proven ability to lead teams and influence, confidence, and clarity.
- Experience onboarding and training team members.
- BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
Benefits
- Competitive salary
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- 17+ vacation days in addition to company holidays, sick days, and summer Fridays
- Pre-taxed commuter benefits
- 16 weeks of paid parental leave
- And more...
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