Senior Managing Director at Ankura leading human capital consulting engagements with significant revenue targets. Focus on business development and client relationship management in multiple industries.
About the role
- Develop and implement a comprehensive retention strategy focused on automated, trigger-based customer communications via email, SMS, and push channels
- Lead, mentor, and motivate a high-performing CRM team
- Drive database growth and enrich data quality for effective customer segmentation
- Collaborate with Acquisition and Brand Marketing teams to align retention initiatives
- Partner with Trade and E-commerce teams to develop transactional triggers
- Lead and develop the 'NOTHS & More' loyalty scheme
- Build strategies to improve app engagement
- Own relationship with CRM platform (Ometria) to ensure strategy evolution
Requirements
- Proven experience in CRM automation and lifecycle management
- Advanced proficiency with Email Service Providers (ESPs) and CRM systems
- Experience building loyalty schemes to deliver enhanced retention value
- Demonstrated experience working with databases and performing robust data analysis and insight
- Strong analytical and quantitative skills
- Knowledge of web analytics platforms, such as Google Analytics
- A solid understanding of GDPR regulations related to customer retention strategies
Benefits
- Private medical insurance
- Health cash plan
- Electric vehicle scheme
- Mental health platform access
- Cycle to work scheme
- 20% discount on our website
- 25 days of holidays each year (plus bank hols!)
- Opportunity to work from anywhere for two calendar months a year
- Policies supporting medicalised leave, menstrual leave, and primary carer leave
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AS
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