Hybrid Associate Director, Marketing CHC

Posted 4 days ago

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About the role

  • Lead the global brand strategy development to ensure a smooth implementation across markets
  • Develop the communications and media strategies to grow brand awareness, consideration and conversion across multiple touchpoints.
  • Deliver net sales, market share and profitability for the OTC brand in line with 5yr plan.
  • Support implementation of brand strategy in white space to build scale.
  • Develop a product pipeline and lifecycle management that helps to secure the future of the brand in existing categories.
  • Lead the development of consumer brand strategy that drives awareness, loyalty and share ahead of the market based on a clear vision and right to win.
  • To support the implementation of global business and brand strategies which drive sales, share growth and profitability to target levels.
  • To support the development of the global assets for the brand based on its differentiated positioning and motivating insights.
  • To support the development of a global pipeline of products, launches and roll out plans that drive the category and brand growth based on unmet consumer needs.
  • Build collaboration of brand thinking, strategy and plans across the global cross-functional team, the key markets and 3rd party business partners.
  • Lead consumer understanding for the brand categories on an international basis identifying key consumer opportunities and constantly optimizing the CDJ.
  • Work closely with local marketing teams to ensure alignment and execution of global strategy.
  • Facilitate sharing and adoption of best practices.
  • Build strong relationships with cross-functional teams to implement global projects.
  • Manage and lead the relationships with external agency partners to implement effective communication plans.

Requirements

  • Strong consumer marketing experience acquired in global organisations.
  • Experience in consumer healthcare/regulated markets.
  • Global and local consumer marketing experience required.
  • Other commercial experience in sales or trade marketing would be an advantage.
  • Consumer focused
  • Highly organised
  • Collaborative
  • Performance driven
  • Passionate
  • Confident presenter

Benefits

  • Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.

Job title

Associate Director, Marketing CHC

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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