Hybrid Associate Director, Marketing CHC

at Norgine

• Job title: Associate Director, Marketing CHC
• Job type: Contract
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rueil Malmaison, France

About the role

• Associate Director of Marketing leading global brand strategy at Norgine. Driving brand awareness, sales, and profitability for the OTC brand with a strategic 5-year plan.

Responsibilities

• Lead the global brand strategy development to ensure a smooth implementation across markets
• Develop the communications and media strategies to grow brand awareness, consideration and conversion across multiple touchpoints.
• Deliver net sales, market share and profitability for the OTC brand in line with 5yr plan.
• Support implementation of brand strategy in white space to build scale.
• Develop a product pipeline and lifecycle management that helps to secure the future of the brand in existing categories.
• Lead the development of consumer brand strategy that drives awareness, loyalty and share ahead of the market based on a clear vision and right to win.
• To support the implementation of global business and brand strategies which drive sales, share growth and profitability to target levels.
• To support the development of the global assets for the brand based on its differentiated positioning and motivating insights.
• To support the development of a global pipeline of products, launches and roll out plans that drive the category and brand growth based on unmet consumer needs.
• Build collaboration of brand thinking, strategy and plans across the global cross-functional team, the key markets and 3rd party business partners.
• Lead consumer understanding for the brand categories on an international basis identifying key consumer opportunities and constantly optimizing the CDJ.
• Work closely with local marketing teams to ensure alignment and execution of global strategy.
• Facilitate sharing and adoption of best practices.
• Build strong relationships with cross-functional teams to implement global projects.
• Manage and lead the relationships with external agency partners to implement effective communication plans.

Requirements

• Strong consumer marketing experience acquired in global organisations.
• Experience in consumer healthcare/regulated markets.
• Global and local consumer marketing experience required.
• Other commercial experience in sales or trade marketing would be an advantage.
• Consumer focused
• Highly organised
• Collaborative
• Performance driven
• Passionate
• Confident presenter

Benefits

• Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.