Lead the global brand strategy development to ensure a smooth implementation across markets
Develop the communications and media strategies to grow brand awareness, consideration and conversion across multiple touchpoints.
Deliver net sales, market share and profitability for the OTC brand in line with 5yr plan.
Support implementation of brand strategy in white space to build scale.
Develop a product pipeline and lifecycle management that helps to secure the future of the brand in existing categories.
Lead the development of consumer brand strategy that drives awareness, loyalty and share ahead of the market based on a clear vision and right to win.
To support the implementation of global business and brand strategies which drive sales, share growth and profitability to target levels.
To support the development of the global assets for the brand based on its differentiated positioning and motivating insights.
To support the development of a global pipeline of products, launches and roll out plans that drive the category and brand growth based on unmet consumer needs.
Build collaboration of brand thinking, strategy and plans across the global cross-functional team, the key markets and 3rd party business partners.
Lead consumer understanding for the brand categories on an international basis identifying key consumer opportunities and constantly optimizing the CDJ.
Work closely with local marketing teams to ensure alignment and execution of global strategy.
Facilitate sharing and adoption of best practices.
Build strong relationships with cross-functional teams to implement global projects.
Manage and lead the relationships with external agency partners to implement effective communication plans.
Requirements
Strong consumer marketing experience acquired in global organisations.
Experience in consumer healthcare/regulated markets.
Global and local consumer marketing experience required.
Other commercial experience in sales or trade marketing would be an advantage.
Consumer focused
Highly organised
Collaborative
Performance driven
Passionate
Confident presenter
Benefits
Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.
Student assistant in Marketing, Design, and Graphics at Fraunhofer Society. Supporting graphic design projects and creating marketing materials in a dynamic team environment.
Director of Marketing Strategy leading services for clients at Element Three. Analyzing business objectives and developing marketing plans to drive client growth through strategic engagements.
Intern supporting marketing efforts and social media content at Nord Anglia Education in São Paulo. Engaging with creative processes and assisting in organizational tasks.
Senior Strategist, Social Marketing & Strategy at Dentsu Creative reporting to the Director. Pushing social creative strategy for high - profile tech clients with a focus on health and fitness.
Partner Marketing Manager working for a leading cloud service provider. Responsible for planning and managing partner marketing strategies and strengthening relationships in the MENAT region.
Visual Merchandiser responsible for effective store decoration and maintenance. Planning promotional actions and managing displays while maintaining high aesthetic standards in a family - run furniture company.
Marketing Analyst Senior producing content focused on client communication and trade marketing. Collaborating with teams to understand briefs and develop relevant materials for blog and email communication.
Marketing working student supporting strategic marketing initiatives at Sysfacts AG. Engaging in website relaunches, case studies, and LinkedIn campaigns.
Product and Marketing Manager at BRB Seguros managing product strategies and market analysis. Responsible for leading marketing campaigns and ensuring brand positioning.