Growth Strategist joining NoGood, a tech-enabled growth consultancy. Act as a CMO for key clients, driving growth marketing initiatives.
Responsibilities
Act as an on-demand CMO for some of our key brands.
Own brand goals and growth metrics and report back on the client's/account business growth.
Lead, plan, and managed growth marketing campaigns for assigned brands that drives new customer acquisition, and customer retention, and increased brand awareness across paid social, paid search/SEM, SEO, email, product, etc.
Proactively dig into client’s data to identify opportunities for testing and optimization across acquisition and retention channels.
Execute project plans and deadlines to achieve all marketing objectives on time and within established budgets.
Communicate progress and activities with the client and internal team.
Manage and collaborate with internal and external team members to achieve overall client KPIs/ objectives.
Requirements
A growth marketing superstar with 5+ years of proven experience in digital, performance marketing & product growth (experience in D2C or B2B Saas is a major plus).
Paid Media
Technical SEO
Content Marketing
CRO
Lifecycle Marketing
2+ years experience managing a team.
Have owned full acquisition, demand, or lead generation funnel and reported back on performance.
Strong experience with top-of-funnel and bottom of funnel (required to have experience in both).
Experience in owning 3rd party relationships and presenting results to business partners at all levels.
Able to lead multi-disciplinary marketing campaigns end-to-end, own successes and learnings, and report back on strategic growth metrics.
Tech and data-savvy with the ability to jump into Web Analytics platforms or Data Visualization Platforms.
Have excellent organizational, communication, and project management skills.
Have proven experience and a solid track record in managing Facebook Ads and Google Ads (must have managed big budgets).
Strong Project Management background is a major requirement.
Marketing automation experience with industry standard tools.
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