Group Sales Manager overseeing group sales efforts at Nantahala Outdoor Center. Driving revenue through business development and relationship management across various markets.
Responsibilities
Manage the Group Sales Coordinator, Onsite Experience Coordinators, and Part-Time Sales Representative, setting goals, tracking progress, and fostering professional development.
Provide leadership and oversight to the sales team, ensuring performance targets are met or exceeded.
Work closely with operations and experience teams to ensure seamless execution of group events, from check in, activities, meals, to check out.
Track ongoing KPIs and performance metrics for the sales team, implementing strategies to maximize efficiency and revenue growth.
Develop and execute a strategic sales plan to attract and retain group bookings across various markets, including corporate retreats, schools, and special interest groups.
Research and pursue new vertical sales opportunities, identifying untapped segments that align with NOC’s offerings.
Maintain and grow relationships with existing clients, ensuring high retention and satisfaction rates.
Identify, scout, and attend trade shows, expos, and networking events to generate new leads and business opportunities.
Collaborate with marketing to create targeted campaigns, promotional materials, and sales tools to drive group sales.
Work with internal teams (e.g., Central Reservations, Adventure Operations, Hospitality, and Outdoor Schools) to optimize sales efforts, create sellable packages across teams, and bring them to potential clients.
Build strategic partnerships with organizations, associations, and other businesses to enhance group sales opportunities.
Develop and nurture relationships with event planners, corporate planners, camp directors, schools, and tourism boards to increase group bookings.
Stay informed about industry trends and competitor offerings to maintain NOC's competitive edge in the group sales market.
Requirements
3+ years of sales experience, preferably in group sales, hospitality, outdoor recreation, or relatable industries.
Proven track record of developing new business and meeting or exceeding sales targets.
Experience in trade show participation, networking, and lead generation.
Excellent interpersonal, communication, negotiation, and relationship-building skills.
Strong organizational skills with the ability to multitask and prioritize in a fast-paced environment.
Proficiency in CRM software, Microsoft Office Suite, and other sales-related tools.
Must have a strong sense of customer service and enthusiasm for sharing outdoor activities with others.
Must be detail oriented while managing multiple tasks.
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