Director of Paid Media Strategy at Sutter Health leading development of integrated media strategies. Collaborating with marketing to drive brand performance through effective media planning and optimization.
About the role
- Senior Analyst managing and optimizing paid social media campaigns across platforms like Meta and LinkedIn. Collaborating with internal teams to deliver actionable insights and meet client goals.
Responsibilities
- Lead the management and optimization of paid social campaigns across various social media platforms
- Develop and implement paid social media strategies to align with client objectives
- Oversee campaign creation and optimizations across major social platforms
- Manage campaign budgets effectively
- Collaborate with both AdOps and analytics teams
- Handle the QA processes as it relates to Pre and Post campaign launch
- Monitor, analyze, and report on campaign performance daily
- Support our internal team of Media Planners and Assistant Planners
- Stay current on social media trends, tools, and platform updates
- Other duties as assigned.
Requirements
- 2+ years of experience managing paid social media campaigns
- Expertise in platforms such as Meta, LinkedIn, Twitter/X, Pinterest, Reddit, Snapchat, TikTok, CM360
- Demonstrated success in managing high-budget, high-volume campaigns
- Proven experience building targeting audiences, setting up exclusions and targeting suppressions
- Strong understanding of social media metrics and analytics tools
- Experience with tools like Google Analytics and Facebook Business Manager
- Excellent communication skills
- Ability to prioritize multiple projects
- Creative thinker with attention to detail and a problem-solving approach
- Competence with AI platforms such as Microsoft CoPilot and ChatGPT.
Benefits
- Noble People offers a generous time-off package of 15 PTO days per annum
- Safe & sick days
- Personal and Birthday PTO as well as Summer Fridays
- Mental Health & Wellness days
- Sabbatical Program if you are with the agency for 7 or more years.
- Comprehensive healthcare plan for eligible employees and their families
- Medical with Telehealth/virtual care options
- Dental
- Vision
- 401K
- STD
- LTD
- Life Insurance
- Cell phone reimbursement
- Pre-tax commuter benefits
- Flexible Spending Account
- Daily snacks
- Much more.
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Support paid media team by using performance data and insights to optimize media investment. Close collaboration with internal marketing and creative teams to align efforts with brand priorities and strategies.
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