Director of Product & Vertical Marketing for a global payments infrastructure company, shaping narratives and executing go-to-market strategies for key verticals. Building future PMM team at scale.
Responsibilities
Own and lead vertical narrative & positioning for Payroll, Platforms, and Marketplaces
Craft differentiated positioning across mass payouts, payroll/EOR flows, marketplace seller payouts, FX/treasury, and global compliance coverage
Partner with Product to shape GTM strategy, value propositions, and commercialization
Translate complex infrastructure into clear, buyer-ready value propositions for payroll leaders, marketplace operators, platform product teams, and finance stakeholders
Build a deep understanding of how payroll providers, EOR platforms, and marketplaces evaluate and scale global payout solutions
Create high-impact enablement assets tailored to payroll, platform, and marketplace buying groups
Amplify customer evidence, industry validation, and real-world impact through proofpoints, case studies, and measurable outcomes
Operate as the senior PMM collaborating across Product, Sales, RevOps, Brand, and Regional Marketing
Establish the foundation for a future PMM team with scalable messaging, processes, and measurable impact
Requirements
10+ years in product marketing, vertical marketing or GTM roles covering payments, fintech infrastructure, global payroll, EOR, or financial systems
Experience marketing financial technology to payroll providers, HR tech platforms, marketplaces and tech platforms, global-scale digital businesses, or PSPs.
Demonstrated ability to translate complex payout, FX, treasury, and compliance capabilities into compelling, differentiated narratives.
Proven success crafting global positioning, GTM strategies, and competitive differentiation in a complex, multi-product environment.
Deep partnership track record with Product, Sales, and RevOps – comfortable driving alignment in highly cross-functional teams.
Strong data orientation: able to synthesize market intelligence, competitive analysis, and buyer insights into clear vertical strategies.
Ability to move seamlessly between strategy and execution, and comfort operating as a strategic IC while building toward future team growth.
Exceptional communication skills, executive presence, and the ability to influence senior stakeholders.
Experience working with global/regional teams across the US, UK/Europe, APAC, or Middle East with sensitivity to geographic nuances.
Benefits
Medical coverage
24/7 employee assistance program
Generous vacation programs including year-end shut down
Flexible working hybrid environment (3 days per week in the office)
Role-specific training
Internal workshops
Learning stipend
Company-wide social events
Team bonding activities
Happy hours
Team offsites
Job title
Director of Product – Payroll, Platforms, Marketplaces
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