Communications professional at PG&E leading social media strategy and engagement initiatives. Fostering customer interaction and managing community responses across social platforms.
About the role
- Brand Lead serving as the public face for Nitra, creating compelling narratives across social media. Engaging audiences and enhancing brand presence through storytelling and on-camera work, while managing content creation.
Responsibilities
- Serving as the primary on-camera personality and brand ambassador for Nitra
- Acting as the public face of the company across social media and digital channels
- Telling powerful, human-centered stories about doctors, practice owners, and the impact of Nitra
- Hosting and leading customer interviews, testimonials, and on-site video shoots
- Creating short-form and long-form video content (Reels, TikToks, Shorts, YouTube, LinkedIn) with production team support
- Collaborating closely with creative and production partners to shape scripts, hooks, narratives, and delivery
- Developing a strong, recognizable on-camera presence that builds trust and credibility
- Bringing energy, clarity, and emotional intelligence to interviews and field content
- Helping evolve Nitra’s brand voice and public persona through storytelling
- Partnering cross-functionally with marketing, product, and leadership to align messaging
Requirements
- 3+ years of experience in content creation, social media, media, journalism, hosting, or creator-focused roles
- Proven experience growing and engaging audiences on major social platforms
- Strong understanding of social media algorithms, engagement patterns, and content distribution
- Strong on-camera presence and confidence speaking to diverse audiences
- Natural storytelling ability — you can distill complex ideas into engaging narratives
- Experience interviewing customers or stakeholders and making them comfortable on video
- An influencer mindset — you understand attention, hooks, authenticity, and audience trust
- Comfort traveling frequently and filming in real-world environments
- Experience working with a production or creative team (a plus, not required)
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
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