Social Media & Marketing Coordinator managing social media and marketing efforts for Mantra Fitness. This role supports content creation and marketing strategies in a hybrid work environment.
About the role
- Manager, Social Media at Invesco leading social media content strategy across North America and EMEA. Overseeing a team and developing audience-first content to elevate brand and engagement.
Responsibilities
- Lead the planning, creation, and distribution of Invesco’s organic social media content across North America and EMEA.
- Set and evolve the strategic direction for social media in alignment with the firm’s go-to-market priorities.
- Oversee a team of three to deliver unified, impactful campaigns.
- Develop audience-first content that simplifies complex concepts, elevates the brand, and drives measurable engagement.
- Maintain a strategic content calendar and identify key moments to amplify timely and relevant stories.
- Create social media campaigns informed by insights, audits, and alignment with brand and go-to-market priorities.
- Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
- Lead and mentor a team of three social media analysts, fostering expertise and innovation.
- Collaborate with internal influencers to elevate Invesco’s brand and messaging across their social platforms.
- Provide training and workshops to educate internal teams on social media best practices and compliance requirements.
- Build and manage relationships with internal stakeholders, external agencies, and platform partners to leverage insights and trends for brand growth.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years in social media strategy and program development with proven business results.
- Familiarity with financial services or other highly regulated industries preferred.
- Experience managing or leading social/digital teams in fast-paced environments.
- Strong editorial, written, and creative abilities tailored for digital-first platforms.
- Hands-on experience with major social platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) and tools like Hootsuite or Airtable.
- Excellent ability to inspire audiences and work cross-functionally.
- Highly creative, innovative, organized, and passionate about brand and digital marketing.
Benefits
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
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