Content Creator focusing on internal social media at Grupo RBS. Engaging internal audiences through creative digital content and collaboration with internal communication teams.
PC
Hybrid Principal Social Media Community Manager
Posted 1 hour ago
About the role
- Communications professional at PG&E leading social media strategy and engagement initiatives. Fostering customer interaction and managing community responses across social platforms.
Responsibilities
- Lead day-to-day engagement across major and emerging social platforms, fostering authentic, empathetic interactions with customers, community members, creators, and advocates while representing the brand with sound judgment.
- Develop and maintain community guidelines and engagement best practices.
- Partner with Marketing and Communications, Customer, Energy Delivery, Legal, and other teams to surface feedback, address concerns, and support crisis monitoring and response.
- Provide strategic communication guidance to internal partners.
- Serve in an emergency on-call rotation to respond to operational and reputations crises.
- Monitor conversations, sentiment, and trends related to PG&E, its work, and the broader industry.
- Identify opportunities for meaningful participation and elevate emerging issues early.
- Create and contribute to engaging social content—including shortform video and real-time storytelling—grounded in community insights, user-generated content, and platform culture.
- Support and execute PG&E’s organic social strategy by collaborating with communications, marketing, growth, and product partners to plan, write, schedule, and publish content across platforms.
- Adapt tone, voice, and engagement style to fit platform norms while ensuring responsible moderation and consistent representation of the brand.
- Track, analyze, and report on engagement, sentiment, and performance metrics. Use insights from analytics and listening tools to refine strategy, inform editorial decisions, and guide colleagues.
- Serve as an internal advocate for the brand and the role of social media. Support PG&E’s corporate narrative, advise colleagues on social media best practices, and contribute to training and enablement resources.
Requirements
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field or equivalent work experience
- 10 years of related work experience to include social media in a corporate setting
- Valid driver’s license with clean driving record
- Deep knowledge of social media in a corporate setting, online behaviors, and digital trends
- Strong understanding of paid social, influencer marketing, executive social, user-generated, and employee-generated content, and emerging formats
- Experience with social media management tools (e.g., Sprout Social)
- Strong analytical skills and experience with social listening/monitoring platforms (e.g., Quid, Brandwatch, Talkwalker)
- High business acumen, curiosity, and problem-solving mindset
- Excellent interpersonal skills: able to build trust and collaborate across diverse teams
- Excellent writing and editing skills (journalistic or AP style), with strong attention to detail
- Proficiency in social content creation and understanding of content quality
- Strong prioritization and organization skills; ability to balance urgent and non-urgent work
- Flexibility and ability to pivot quickly
- Ability to write quickly, clearly, and accurately under tight deadlines
- Ability to absorb complex information, identify patterns, and simplify for others
- Experience building social media strategies and programs
- Experience in energy, utilities, infrastructure, or regulated industries
- Fluency in another language, especially Spanish
- Experience creating news style content (images, video, infographics, audio)
- Familiarity with traditional media
- Working knowledge of photo editing software
Benefits
- PG&E’s discretionary incentive compensation programs
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