About the role

  • Lead strategic social media initiatives and engagement to foster community relations for PG&E. Develop guidelines and content strategies while collaborating with cross-functional teams.

Responsibilities

  • Develop and implement PG&E’s social media guidelines and standards for engaging with our customers and other stakeholders on key social platforms.
  • Ensure a consistent brand voice, responsible moderation, and adherence to policies and standards.
  • Monitor and respond to comments, direct messages, and questions across PG&E social channels.
  • Coordinate with internal stakeholders to obtain accurate information for responses.
  • Measure the impact of community engagement, including sentiment and volume.
  • Escalate crisis-related or urgent items to the appropriate teams.
  • Lead day-to-day engagement across major and emerging social platforms, fostering authentic, empathetic interactions with customers, community members, creators, and advocates.
  • Develop and maintain community guidelines and engagement best practices.
  • Partner with Marketing and Communications, Customer, Energy Delivery, Legal, and other teams to surface feedback, address concerns, and support crisis monitoring and response.
  • Create and contribute to engaging social content including shortform video and real-time storytelling.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, or a related field or equivalent work experience
  • 10 years of related work experience to include social media in a corporate setting
  • Valid driver’s license with clean driving record
  • Deep knowledge of social media in a corporate setting, online behaviors, and digital trends
  • Strong understanding of paid social, influencer marketing, executive social, user-generated, and employee-generated content, and emerging formats
  • Experience with social media management tools (e.g., Sprout Social)
  • Strong analytical skills and experience with social listening/monitoring platforms (e.g., Quid, Brandwatch, Talkwalker)
  • Excellent writing and editing skills (journalistic or AP style), with strong attention to detail
  • Proficiency in social content creation and understanding of content quality
  • Experience building social media strategies and programs

Benefits

  • PG&E’s discretionary incentive compensation programs

Job title

Principal Social Media Community Manager

Job type

Experience level

Lead

Salary

$144,000 - $244,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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