Referent*in für Kita-Marketing & Social Media bei Humanistische Kindertagesstätten. Entwickle Kommunikationsstrategien und manage Social Media Auftritte der Kitas.
Responsibilities
Strategically and operationally develop and strengthen the visibility of our Humanist daycare centers
Plan, design and further develop communications and media activities for our daycare centers
Conduct a local community analysis in cooperation with regional daycare teams to identify suitable target groups and advertising measures
Develop and revitalize our Instagram channel
Create target-group appropriate content
Develop and implement innovative internal communication formats
Design and produce individual flyers, banners, promotional materials and advertisements
Maintain, enhance and optimize the content of our daycare websites
Provide public relations support for events
Monitor and manage Google reviews
Work closely with facility managers, specialist departments and external service providers
Requirements
Degree or professional training in marketing, communications, media, public relations or a comparable qualification
Professional experience in marketing and/or public relations, ideally in the social or educational sector
Experience in social media management
Excellent written communication skills and a strong command of language
Creativity, organizational skills and strategic thinking
Independent, structured and reliable working style
Enjoy working in a team and cross-departmental coordination
Confident use of common digital tools; experience in image and video editing is an advantage
Benefits
Collegial working atmosphere
High level of individual impact and respectful interaction
Attractive salary according to the sector-wide collective agreement (paritätischer Flächentarifvertrag)
Above-average social benefits – company pension scheme, annual special payment
Referral bonus of €500
30 days’ vacation plus paid leave on December 24 and December 31
Support for childcare during school holidays, preventive healthcare and caregiving support
Regular company events
Job title
Marketing Officer for Daycare Centers, Social Media
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