Associate Marketing Lead managing and executing marketing programs for Wealth Management at PNC. Collaborating across teams to implement effective strategies and initiatives in a defined market.
About the role
- Sr. Director of Lifecycle Marketing leading multi-channel growth initiatives for NinjaTrader. Collaborating with Marketing, Product, and Engineering to deliver lifecycle strategies for customer engagement and monetization.
Responsibilities
- Define and own the lifecycle marketing strategy across the full customer journey, including onboarding, engagement, monetization, retention, and reactivation
- Evolve lifecycle from an email-first approach to multi-channel orchestration with a focus on in-product lifecycle experiences
- Translate business and product strategy into clear lifecycle objectives, KPIs, and experimentation roadmaps
- Partner with Product and Engineering to design and deliver in-product lifecycle experiences
- Ensure lifecycle programs are aligned to product behavior and business objectives
- Lead, mentor, and scale the lifecycle team with a focus on quality, business outcomes, and operational excellence
- Establish standards for lifecycle planning, QA, testing, and measurement
- Continuously raise the bar and support the team to deliver better outcomes
- Serve as the primary lifecycle partner to cross-functional teams
- Influence roadmap priorities by bringing customer insights and lifecycle performance data upstream
- Communicate lifecycle performance and insights clearly to executive stakeholders
- Identify and advocate for martech infrastructure needed to scale lifecycle impact
Requirements
- 10+ years of experience in lifecycle, CRM, or growth marketing with people leadership experience
- Proven experience building and running multi-channel lifecycle programs, including in-product messaging
- Hands-on experience with Braze or comparable lifecycle marketing platforms
- Demonstrated ability to partner effectively with Marketing, Product, and Engineering teams
- Strong strategic thinking paired with operational excellence.
Benefits
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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