Marketing Coordinator supporting product launch coordination and marketing materials management at Oticon, a leading hearing technology brand.
About the role
- Marketing Specialist shaping and executing brand marketing strategies for healthcare professionals and consumers. Collaborating with teams to boost brand visibility and engagement across multiple channels.
Responsibilities
- Definition and execution of brand marketing plans for both healthcare professionals and consumers, ensuring alignment with global objectives while meeting local market needs
- Coordinating multi-channel marketing campaigns that boost brand visibility and engagement across the field force, digital platforms, events, and medical congresses
- Managing the localization of global materials, working closely with agencies and internal stakeholders to ensure compliance with local regulations
- Monitoring brand performance, KPIs, and campaign effectiveness, using data analytics to identify trends and optimize marketing approaches
- Supporting market analysis, including competitor tracking, insights gathering, and customer feedback to refine strategies
Requirements
- Bachelor's degree in Marketing, Life Sciences, or a related field
- Approximately 2–6 years of experience in brand marketing across multiple channels, ideally within pharmaceutical or healthcare industries
- Previous experience working in cross-functional teams within a matrix organization, with strong collaboration skills
- Fluency in Portuguese and English (written and spoken)
Benefits
- Opportunities to learn and develop
- Health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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