Hybrid B2B Marketing Manager

at NewTec GmbH

• Job title: B2B Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Neu Ulm, Germany

About the role

• B2B Marketing Manager focusing on Safety and Security projects with operational and strategic marketing responsibilities. Join NewTec’s team to enhance marketing effectiveness across channels.

Responsibilities

• You identify and develop new sales opportunities across new and existing marketing channels such as search engine advertising (SEA), paid social media advertising (LinkedIn & Facebook/Instagram), and display marketing.
• You plan and manage the digital marketing budget and expenditures, allocating budgets across channels to achieve a high ROI and efficient CAC.
• You design and implement automated campaigns along the customer journey (awareness, lead nurturing, retargeting, etc.) and own the associated workflows.
• You make LinkedIn our most effective marketing channel.
• You define and develop metrics for a marketing KPI dashboard and optimize our tracking to continuously improve processes and campaigns.

Requirements

• You have at least 3 years of hands-on experience in performance marketing / paid social.
• You can demonstrate proven success in driving growth through paid channels, primarily in a B2B environment.
• You are data-driven and analytical with a strong understanding of B2B marketing KPIs and the sales funnel.
• Ideally, you have initial experience with (embedded) software in the area of safety and security.
• You have very good German language skills; good English skills round out your profile.

Benefits

• Onboarding process: A tailored onboarding training program and a personal buddy ensure a smooth start.
• Feedback culture: We value personal exchange and therefore hold regular feedback discussions.
• Individual development and training: We support your professional and personal growth with internal and external training opportunities.
• Autonomy and responsibility: Trust is a core value of our company culture. Everyone is encouraged to take initiative and help shape and develop the company.
• Flexible working hours and mobile office: Our flextime policy and mobile-office options provide flexibility for a healthy work–life balance.