Trade Marketing Manager managing strategies for Nestlé Health Science in the Pharmacy channel. Focused on Medical Nutrition, Active Nutrition, and Vitamins categories in a hybrid role.
Responsibilities
Responsible for executing the NHS and PURAVIDA strategy in the Pharmacy channel, with primary focus on the Medical Nutrition, Active Nutrition and Vitamins categories;
Manage the full Sell-In and Sell-Out cycle, driving sustainable growth through tactical and strategic point-of-sale initiatives;
Plan and lead promotional activities, managing budgets and investments, and ensuring ROI calculation and tracking for all initiatives;
Manage sell-out, assortment, DOH (days of inventory on hand), coverage and average ticket at key accounts;
Manage the commercial budget for the Pharmacy channel, ensuring optimal return on investment and adherence to the budget;
Coordinate Integrated Commercial Planning (PCI), Trade Plan, Operational plan and long-term planning (MBS);
Responsible for managing and building JVCs (Joint Value Creation) with the sales team, leveraging shopper/category and regional inputs (brand>channel>customer), with active participation and follow-up;
Design and implement category strategies within the unit's 30-60-90 day cycle, ensuring sell-out activations, campaigns and incentives are aligned with NHS strategies;
Conduct proactive market analyses supported by internal and market data (IQVIA, Nielsen, etc.).
Requirements
Bachelor's degree (Business Administration, Engineering, Marketing or related fields)
5+ years of experience in Trade Marketing, Commercial Planning, Sales or GC (Commercial/Category Management)
Experience in the Pharmacy channel is a plus
Strong command of Excel and PowerPoint, with the ability to turn data into actionable plans
Analytical, collaborative and results-oriented profile
Strong storytelling skills to present and defend plans with clarity and impact
Fluent English (preferred)
MBA or business specialization is a plus.
Benefits
Bachelor's degree (Business Administration, Engineering, Marketing or related fields)
5+ years of experience in Trade Marketing, Commercial Planning, Sales or GC (Commercial/Category Management)
Experience in the Pharmacy channel is a plus
Strong command of Excel and PowerPoint, with the ability to turn data into actionable plans
Analytical, collaborative and results-oriented profile
Strong storytelling skills to present and defend plans with clarity and impact
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