Onsite Group Brand Manager – Soluble Coffee

Posted 3 days ago

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About the role

  • Brand Manager leading NESCAFÉ's Soluble Coffee Marketing strategies and execution. Overseeing brand performance, team leadership, and market analysis with innovative marketing initiatives.

Responsibilities

  • Monitor market trends, consumer behaviour, competition, and product performance to identify relevant insights and new opportunities for NESCAFÉ
  • Develop engaging and impactful communication plans and foster strong collaborations with local creators
  • Lead the development and execution of the annual Brand Plan and contribute to the execution of a three-year innovation pipeline
  • Gain a thorough understanding of the omnichannel environment and provide recommendations regarding pricing and promotional strategies
  • Track the impact on Brand performance and Brand Health
  • Monitor the business impact and ROI of marketing communication efforts and manage the P&L for the assigned portfolio
  • Lead a team of two Brand Managers and support their professional growth

Requirements

  • Minimum of seven years’ relevant experience within FMCG
  • Proven record of successful marketing campaigns
  • Experience in people management
  • Creative, curious, eager to learn, proactive, and energetic personality
  • Excellent analytical skills
  • Strong communication, organisational, and presentation skills
  • Digitally savvy and passionate about the digital space
  • Fluency in the English language

Benefits

  • Open and supportive environment focusing on professional development
  • Attractive reward package with fixed and flexible remuneration
  • One week of extra holiday
  • Flexi days and flexible working hours
  • Pension fund and life insurance contributions
  • Access to the Benefit Plus portal offering leisure and wellness benefits
  • Contribution to infant nutrition for children
  • Discounted prices in the Prague company canteen
  • Participation in the Nestlé Employees’ mobile tariff programme
  • Life and work jubilee bonuses
  • Other attractive short- and long-term offers for Nestlé employees

Job title

Group Brand Manager – Soluble Coffee

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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