Global Senior Brand Manager leading brand strategy and category growth initiatives across Europe. Collaborating with cross - functional teams to deliver consumer - centric innovation in healthcare brands.
About the role
- Senior Brand Strategy Manager at Barclays responsible for shaping brand strategy for Barclays UK. Collaborating with teams to ensure a coherent brand strategy across customer segments.
Responsibilities
- Plan, develop and implement brand strategies based on research and analysis
- Development and maintenance of brand assets and guidelines across all touchpoints
- Collaboration with creative teams and agencies to create effective brand campaigns
- Analyze brand performance KPIs and product trends in the marketplace
- Manage budget for brand-related activities to ensure cost-effectiveness
- Advise stakeholders on functional and cross-functional areas of impact
- Create solutions based on sophisticated analytical thought for problem definition
Requirements
- Good brand strategy background for large-scale or complex brands
- Ability to leverage commercial data to inform decisions and support delivery of commercial goals
- Great commercial acumen, with the ability to translate brand strategy into clear commercial outcomes
- Deep understanding of brand identity, brand codes and brand-building principles, and how to apply them to strengthen brand equity and differentiation
- Experience in financial services or broader service-led marketing functions, with an understanding of how brand and customer strategy operate within complex service environments
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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