Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing Specialist leading go-to-market efforts for SaaS solutions at My Senior Health Plan. Collaborating cross-functionally to drive product adoption through targeted marketing initiatives.
Responsibilities
- Develop and execute go-to-market strategies for new and existing SaaS products.
- Create product positioning, messaging, and value propositions that differentiate our solutions in the market.
- Collaborate with Product Management to understand features, roadmap, and customer pain points.
- Produce and manage marketing collateral including datasheets, case studies, landing pages, and email campaigns.
- Conduct competitive analysis and market research to inform strategy and messaging.
- Partner with Sales to develop enablement materials such as battle cards, pitch decks, and training sessions.
- Track and report on campaign performance, product adoption, and customer engagement metrics.
- Support customer marketing initiatives including testimonials, reviews, and reference programs.
- Attend various trade shows and conferences to promote the product(s).
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3+ years of experience in product marketing, preferably in a SaaS or B2B tech environment
- Strong understanding of buyer personas, customer journeys, and SaaS business models
- Excellent written and verbal communication skills
- Experience with marketing automation tools, CRM platforms, and analytics dashboards
- Ability to manage multiple projects and collaborate across teams
- Travel to trade shows and conferences to promote the product.
Benefits
- Health, Dental, Vision, and Life Insurance (75% employer-paid!)
- 401(k) with match + profit-sharing
- Paid vacation, sick time, and holidays, including the week of Christmas off with pay
- A supportive, growth-oriented work culture
Job title
Job type
Experience level
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Not specified
Degree requirement
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