Hybrid Brand Partnerships Manager

Posted 2 hours ago

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About the role

  • Brand Partnerships Manager at Mumsnet driving revenue through partnerships. Collaborating with teams to create compelling proposals for brands and agencies in the parenting market.

Responsibilities

  • Build and execute outbound strategies that convert into revenue, using audience insight and category knowledge to target the right partners.
  • Own your pipeline end to end, including prospecting, qualification, proposal, negotiation, close, and renewal.
  • Maintain accurate CRM hygiene, pipeline discipline, and forecast inputs.
  • Embed AI in your workflow to improve account research, audience insight, proposal development, and pipeline management in line with company standards.
  • Lead on strategy and creativity for pitches, translating client objectives into partnership ideas across awareness and performance.
  • Collaborate with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals.
  • Build trusted client relationships through excellent service, proactive insight, and clear commercial recommendations.
  • Work closely with the Planning team to ensure partnerships are set up for success and positioned for renewal.
  • Stay close to parenting trends, cultural moments, competitor activity and ad market developments to inform proactive ideas and sharper proposals.

Requirements

  • 3 years minimum experience in brand partnerships, media sales, or digital partnerships, ideally within a digital publisher, community platform, or social media environment.
  • Track record of new business generation and closing, plus managing and growing accounts.
  • Strong strategic selling skills, comfortable selling from top of funnel awareness to lower funnel performance.
  • Confident pitching and negotiation skills, able to lead senior client conversations.
  • Strong operational discipline, including CRM and pipeline management, forecasting, and prioritisation.
  • Collaborative working style with cross functional teams.
  • Clear alignment with Mumsnet’s purpose and values.
  • Clear understanding of the benefit AI tools can have to the sales process.

Benefits

  • Buy More Holiday Scheme
  • Cycle2Work Scheme*
  • EMI Share Options Scheme (After 12 Months)
  • Employee Assistance Programme
  • Mumsnet Workplace Pension Scheme
  • Electric Vehicle Scheme*
  • Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
  • Leisure & Retail Perks via Perkbox
  • BUPA Private Medical or Dental Cover*
  • Enhanced Parental Leave
  • Wellness Benefits (Daily Workouts & Meditations via Perkbox)
  • Monthly Team Social Events
  • Annual Team Bonus Opportunities

Job title

Brand Partnerships Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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