Brand Partnerships Manager at Mumsnet driving revenue through partnerships. Collaborating with teams to create compelling proposals for brands and agencies in the parenting market.
Responsibilities
Build and execute outbound strategies that convert into revenue, using audience insight and category knowledge to target the right partners.
Own your pipeline end to end, including prospecting, qualification, proposal, negotiation, close, and renewal.
Maintain accurate CRM hygiene, pipeline discipline, and forecast inputs.
Embed AI in your workflow to improve account research, audience insight, proposal development, and pipeline management in line with company standards.
Lead on strategy and creativity for pitches, translating client objectives into partnership ideas across awareness and performance.
Collaborate with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals.
Build trusted client relationships through excellent service, proactive insight, and clear commercial recommendations.
Work closely with the Planning team to ensure partnerships are set up for success and positioned for renewal.
Stay close to parenting trends, cultural moments, competitor activity and ad market developments to inform proactive ideas and sharper proposals.
Requirements
3 years minimum experience in brand partnerships, media sales, or digital partnerships, ideally within a digital publisher, community platform, or social media environment.
Track record of new business generation and closing, plus managing and growing accounts.
Strong strategic selling skills, comfortable selling from top of funnel awareness to lower funnel performance.
Confident pitching and negotiation skills, able to lead senior client conversations.
Strong operational discipline, including CRM and pipeline management, forecasting, and prioritisation.
Collaborative working style with cross functional teams.
Clear alignment with Mumsnet’s purpose and values.
Clear understanding of the benefit AI tools can have to the sales process.
Benefits
Buy More Holiday Scheme
Cycle2Work Scheme*
EMI Share Options Scheme (After 12 Months)
Employee Assistance Programme
Mumsnet Workplace Pension Scheme
Electric Vehicle Scheme*
Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
Leisure & Retail Perks via Perkbox
BUPA Private Medical or Dental Cover*
Enhanced Parental Leave
Wellness Benefits (Daily Workouts & Meditations via Perkbox)
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