Team Lead CRM responsible for strategic and operational management of customer relationship management at BLUME2000. Leading a team and developing innovative campaigns for customer loyalty.
About the role
- Senior CRM Analyst focusing on Salesforce Marketing Cloud at MRM Brasil, a digital-focused agency. Enhancing marketing campaigns and customer relationships through data-driven strategies.
Responsibilities
- Construir, testar, manter e otimizar campanhas (email marketing, push notification, web push e whatsapp) pontuais e jornadas de relacionamento no Content Builder;
- Automatização de processos e implementação de novas funcionalidades no Salesforce Marketing Cloud;
- Administrar listas de contatos (Data Extensions) e segmentações via Query Studio e Filtros;
- Conduzir a operação técnica do CRM multicanal e de forma multidisciplinar e dentro das boas práticas no Marketing Cloud;
- Sugerir soluções para as necessidades levantadas;
- Criação de templates modulares para disparo no Marketing Cloud;
- Execução de teste A/B.
Requirements
- Formação acadêmica em Marketing, Administração, Sistemas e/ou áreas correlata;
- Necessário experiência com Salesforce Marketing Cloud – Email Studio / Content Builder / Query Studio / Automation Studio / AMPScript / Journey Builder (mandatório);
- Certificado: Marketing Cloud Email Specialist
- Conhecimento em Adobe Campaign Standard será um diferencial;
- Tempo de atuação: Mínimo 2 anos na área;
- Idiomas: Inglês intermediário
Benefits
- VA/VR: valor fixo de R$1.012,00 mensais sem desconto em folha
- Assistência médica (100% coberto pela empresa)
- Seguro de vida de até 12 salários
- Day off de aniversário
- Plataforma de desenvolvimento e aprimoramento acadêmico e profissional e parcerias externas para desenvolvimento
- Convênio SESC
- Totalpass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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