Product Growth Specialist driving product marketing and demand generation for Lagos - based fintech startup. Collaborating across teams to launch and localize products for African markets.
About the role
- Lead Marketing Growth initiatives for personalized medicine in Asia-Pacific. Collaborate with teams to optimize multi-channel campaigns for user acquisition and branding in Singapore.
Responsibilities
- Lead performance and acquisition engine to launch and elevate the brand as the Asia-Pacific hub for advanced personalized medicine
- Work closely with cross-functional teams to design, execute, measure and optimize multi-channel campaigns
- Drive growth initiatives and marketing strategies for user acquisition
- Plan and execute digital marketing campaigns across various channels
- Implement SEO strategies for organic visibility and lead generation
- Collaborate with Lifecycle Marketing team for conversion rate optimization
- Monitor campaign performance and report insights to guide strategies
- Manage paid media budget for maximum ROI
Requirements
- 7+ years of experience in growth, demand generation or performance marketing roles in B2C businesses running multi-channel marketing campaigns
- 1+ years of people management experience
- Growth hacking mindset, with experience developing strategy and hands-on execution
- Data-driven with a strong understanding of full-funnel metrics, attribution models and experimentation tactics
- Demonstrated ability to manage marketing budgets and deliver measurable ROI
- Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders
- Comfortable working in a fast-paced startup environment and navigating ambiguity
- Experience in healthcare, wellness or fitness verticals is a plus.
Job title
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Degree requirement
Location requirements
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