Organic Marketing Lead managing Flux's SEO and AEO content strategy for hardware engineers. Leading editorial content and community engagement to make Flux a go - to resource for PCB design tools.
About the role
- Senior Director, Brand & Portfolio Management at Mondelēz International developing global category strategies for Snack Bars and Mindful Snacking. Leading key stakeholders to drive profitable business growth.
Responsibilities
- Serve as the global category authority for Snack Bars and Mindful Snacking - deeply understand consumer trends, unmet needs, and competitive dynamics, with clear implications for our strategy
- Define the long-term Category Vision and 3-year Strategic Plan (SP), prioritized Growth Missions with clarity on Business Unit / Brand relevance and strategic roadmap to achieve
- Define the holistic company Mindful Snacking strategy, ensuring it is fully integrated into category, brand, and BU plans, across innovation choices and execution priorities
- Make clear, focused strategic trade-offs to drive category growth and portfolio relevance across varying levels of market maturity
- Lead the development of clear, actionable “How to Win” playbooks to enable BU excellence execution of our aligned priorities
- Partner with BUs and Global Brands through multi-functional Growth Acceleration Teams to strengthen BU plans and share best practices
- Partner with R&D and BUs to maximize the quality, sufficiency, and focus of the Category and Mindful Snacking innovation pipeline; identify proven platforms for broader geographical roll out, including acquired brands geo expansion
- Monitor performance against the strategic roadmap and recommend corrective actions as needed
Requirements
- Senior leadership experience (10+ years) in category strategy, category marketing, brand strategy, or portfolio management within FMCG or adjacent industries.
- BA required (MBA strongly preferred)
- Highly analytical, motivated, decisive thought leader with excellent managerial skills
- Strong strategic mindset with the ability to think broadly, refine questions, translate vision into practical, executable plans
- Operates efficiently and effectively in a matrixed environment and demonstrates effective collaboration across multiple layers
- Proven ability to lead complex, cross-functional agendas (Marketing, R&D, Strategy, Corporate Development).
- Influence senior stakeholders across Global, Regional, and BU teams without direct authority, with a focus on effectively collaborating across all levels of an organization.
- Shows a strong ability to influence and work through others
- Outstanding written, oral, and presentation-based communication skills that enable the candidate to educate and influence management and senior leaders
- Consumer-centricity, insight-led decision-making anchored in both strategy and execution
- Strong understanding of the financial implications of strategic choices
- Global outlook with sensitivity and awareness of social and cultural differences
- Experience integrating well-being, health, or mindful consumption into business strategy is a plus
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
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