Marketing Manager leading local marketing activities for AddSecure's IoT solutions in the UK. Driving campaigns and supporting growth in the B2B market with a customer - centric approach.
About the role
- Marketing Manager driving demand and acquiring new business for TixTrack, a ticketing solutions provider. Managing full marketing funnel in a fast-paced SaaS environment with a focus on performing arts sector.
Responsibilities
- Own and optimize full-funnel pipeline generation programs across digital channels, partnerships, and industry events to drive growth among theaters, performing arts centers, and commercial venues.
- Develop and manage ICP-targeted campaigns for key market segments with tailored messaging and content for each.
- Build and maintain sales enablement resources, including one-pagers, pitch decks, battlecards, case studies, and marketing materials that resonate with box office leaders and venue executives.
- Collaborate with the VP, Strategy & Growth and cross-functional team members to align messaging for online and in-person demonstrations, meetings, email sequences, and prospect nurture campaigns.
- Lead marketing planning and support for key industry events and conferences (such as INTIX, APAP, IAVM, and regional arts gatherings), including logistics, promotion, and post-event follow-up.
- Write and edit copy across channels: landing pages, website, outbound emails, digital ads, social channels, and more.
- Act as the internal champion for TixTrack’s brand/style guidelines and be a resource to other colleagues to ensure all messaging and collateral are aligned and represent the brand.
- With the VP, Strategy & Growth, analyze campaign performance and continuously improve pipeline generation, conversion rates, and channel ROI.
Requirements
- 4-6 years of experience in B2B SaaS marketing, ideally at a high-growth company; experience in ticketing, live entertainment, or the arts sector is a plus
- A strong generalist who understands how to prioritize and pivot quickly across multiple marketing needs
- Proven track record of running segment-specific campaigns that drive measurable pipeline results
- Strong collaborator with Sales: someone who takes initiative to close the gap between marketing strategy and frontline execution
- Skilled writer and communicator with the ability to craft clear, compelling messaging that speaks to arts professionals
- Experience with marketing automation and analytics tools (HubSpot, GA, LinkedIn Ads, etc.)
- Curious, data-driven, and energized by the opportunity to build and scale in a growing company
Benefits
- 100% of premium paid for medical, dental and vision benefits for employee and dependents, with an HSA-eligible option (with a $1,000 employer contribution for 2026)
- Company-paid life insurance
- Traditional and Roth 401k plans
- Paid parental leave
- Learning & development opportunities with company reimbursement for eligible educational expenses
- Working abroad opportunities
- Volunteer days off
- Flexible scheduling
- Up to $300 reimbursement for initial equipment to set up hybrid work environment
- Generous PTO and holiday schedule
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