Marketing Intern at Sharecare supporting campaign development and content strategy. Engaging in B2B and B2C initiatives while collaborating with marketing teams in a digital healthcare environment.
Responsibilities
Support development and execution of integrated marketing campaigns across B2B and B2C audiences, including supporting the launch of AskMD
Assist with content strategy development aligned to Sharecare’s brand and growth priorities
Marketing event support, including prepping and shipping materials for marketing events around the country
Conduct market research and competitive analysis to inform positioning and messaging
Help develop campaign briefs, messaging frameworks, and value propositions
Draft and edit marketing materials including emails, landing page copy, blog posts, and social content
Support product marketing initiatives, including go-to-market planning and sales enablement materials
Analyze campaign performance metrics and summarize insights with actionable recommendations
Assist with audience segmentation and targeting strategy development
Contribute to employer, payor, provider, and consumer marketing initiatives
Support development of presentations, one-pagers, and executive-facing marketing updates
Collaborate cross-functionally with communications, product, sales, and partnerships teams
Help maintain brand consistency across channels and materials
Track marketing trends, AI innovations, and industry developments relevant to digital health
Document processes and contribute to scalable marketing playbooks
Requirements
Currently pursuing a marketing or communications degree
2.8 GPA or better
Knowledge of current digital marketing strategies and trends
Proficiency with Microsoft Office applications
Proficiency with Social Media platforms
Past work experience and/or participation in meaningful extra-curricular activities are a plus
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