Director managing integrated marketing campaigns for Fanatics Casino. Leading collaboration between strategy, execution, and creative teams to achieve business objectives.
About the role
- Organic Marketing Lead managing Flux's SEO and AEO content strategy for hardware engineers. Leading editorial content and community engagement to make Flux a go-to resource for PCB design tools.
Responsibilities
- SEO and AEO: make Flux rank for the queries that matter and get cited by AI search surfaces for hardware design topics
- Editorial content: manage writers, own the content calendar, set the quality bar high. Every piece of content should have a job know what it is before publishing
- Case studies: real customers, real projects, real outcomes. The most powerful content Flux can produce
- Events: conferences, meetups, webinars, community partnerships wherever hardware engineers gather
- Organic social and community: Flux should be a genuine participant in hardware communities, not just a brand account
Requirements
- Deep SEO and AEO expertise not just "I know keywords." You understand crawlability, indexation, structured data, and how LLMs reference content
- Editorial leadership: you've managed writers, set editorial standards, kept a content calendar moving under real constraints
- ICP empathy: you understand hardware engineers PCB designers, hardware founders, firmware engineers, mechanical engineers building real things and you write content they'll actually find valuable
- Analytics fluency: AHREFS, Google Search Console, Profound, attribution tooling. You can tell the difference between pageviews and trials
- Authentic community presence: you can show up in hardware communities like Hackaday, EEVblog, and Reddit without coming across as a brand account
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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