Marketing & Growth Lead leading strategic marketing initiatives in digital solutions for Supply Chain with a focus on B2B demand generation. Collaborating with global teams and managing multiple projects.
About the role
- User Acquisition Manager optimizing performance marketing campaigns across Korea and APAC for Mistplay, the #1 loyalty app for mobile gamers.
Responsibilities
- Plan, manage, and optimize UA campaigns across major platforms including local platforms.
- Analyze performance data, identify trends, and make data-driven optimization recommendations.
- Report campaign results and insights to internal stakeholders.
- Partner with Creative to develop and test high-performing assets.
- Manage relationships with ad networks, DSPs, and platform partners; identify new growth opportunities.
- Collaborate closely with Product, Data, Creative, and Sales teams.
- Stay up to date on mobile UA trends, privacy changes, and new platform opportunities in APAC.
Requirements
- 3–4+ years of hands-on mobile UA or performance marketing experience.
- Proven success managing multi-platform campaigns and meaningful budgets.
- Bilingual in English + Korean or Japanese (both written and spoken).
- Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.).
- Experience with SDK networks, DSPs/SSPs, and major UA platforms.
- Excellent communication skills and ability to work cross-functionally.
Benefits
- Team Lunches
- Game nights
- Company-wide events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Analista de Negócios (Growth & Performance) focusing on data - driven decision - making for campaign optimization at Riachuelo. Engaging with digital marketing to improve customer acquisition and retention.
User Acquisition Team Lead at Mistplay driving user acquisition strategies for mobile gaming rewards. Leading a team to optimize campaigns and explore new media channels for growth.
Assistant Manager driving growth in Online Car Finance for Lloyds Banking Group. Collaborating across teams to enhance customer experiences and financial services.
Summer intern in Substation Engineering Services at PG&E. Working alongside experienced engineers to support substation projects and enhance system reliability in California.
Growth Manager responsible for optimizing customer journeys and driving engagement on AI data platform. Collaborating with teams to enhance organic growth through SEO and conversion optimization strategies.
Strategy & Growth Intern supporting Substation Engineering at Pacific Gas & Electric Company. Work alongside experienced engineers ensuring excellent service and project delivery.
Marketing Manager at Borrowell driving growth in user acquisition and profitability with data - driven strategies. Collaborating on messaging and marketing initiatives that empower Canadians financially.
Growth Lead at Fastino managing the developer funnel for AI products by optimizing onboarding and activation. Collaborating with teams to enhance community engagement and drive growth initiatives.
Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.