Senior Volume Recovery Manager managing anti-illicit trade strategies for BAT. Driving initiatives to protect market share, brand equity, and profitability in Vietnam.
Responsibilities
Develop and drive the Anti-Illicit Trade (AIT) strategy to minimize the impact of illicit trade on volume, market share, brand equity, and profitability.
Lead the implementation of AIT initiatives and report progress against agreed milestones to the Head of LEX (VLT).
Support above-market and regional AIT teams, including AIT Cambodia, through collaboration and knowledge sharing.
Represent BAT’s AIT position to key stakeholders, including government bodies and policy makers.
Support Marketing and Trade in marketing freedom activities while ensuring alignment with BAT policies and standards.
Manage and coordinate external service providers to ensure cost-effective and efficient AIT programme delivery.
Collaborate with industry players, associations, and anti-illicit trade groups to leverage best practices and insights.
Maintain and analyze AIT-related data to generate insights and recommendations for strategy enhancement.
Work closely with regional AIT managers and government agencies to support regulatory development and awareness initiatives.
Manage government and enforcement body relationships at central and local levels through proactive engagement.
Lead, coach, and develop the AIT team to deliver KPIs and support broader business objectives.
Build and sustain strong cross-functional relationships with key stakeholders such as LEX, Marketing, and Corporate Communications.
Engage with external organizations, NGOs, and industry bodies to promote BAT’s AIT positions.
Provide regular updates and reports to senior stakeholders to ensure visibility of performance, risks, and key developments.
Requirements
Minimum 8 years of relevant experience in anti-illicit trade, regulatory affairs, government relations, or compliance.
Strong stakeholder management skills with the ability to engage government officials, policy makers, and law enforcement in Vietnam.
Solid understanding of public policies, government processes, and law enforcement mechanisms in Vietnam.
Proven experience developing and executing strategies to address illicit trade, regulatory risks, or market protection initiatives.
Experience in taxation or dealing with legal/compliance matters is a plus.
Proactive, adaptable, and flexible, able to navigate complex situations, take ownership of initiatives, and work effectively with both internal teams and external boards or political stakeholders.
High judgment, discretion, trustworthiness, and openness to learning, with strong cross-functional collaboration and communication skills in sensitive or politically complex environments.
Benefits
market leading annual performance bonus (subject to eligibility)
diverse health plans
initiatives for work-life balance
transportation support
flexible holiday plan with additional incentives
access to online learning platforms
personalized growth programs to nurture leadership skills
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