Hybrid Senior Manager, Consumer Data Strategy

Posted 2 hours ago

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About the role

  • Senior Manager implementing Consumer Data Platform at Kimberly-Clark. Leading data strategies for B2B and B2C across multiple channels and teams.

Responsibilities

  • Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders – technology teams, media teams, brand teams, insights & analytics teams, etc.
  • Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams
  • Lead day-to-day partnership with CDP partner during implementation and early adoption phase
  • Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs
  • Drive adoption and measurable value from CDP investment
  • Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency)
  • Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data
  • Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency
  • Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform
  • Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout
  • Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences
  • Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints
  • Translate business objectives into actionable data strategies that drive measurable outcomes
  • Monitor and optimize data flows and usage across platforms to ensure scalability and performance
  • Stay current on industry trends, tools, and technologies to continuously evolve KCNA’s consumer data capabilities
  • Ensure responsible practices, including governance, ethics, and compliance
  • Ensure data privacy and security where applicable.

Requirements

  • Bachelor’s degree or equivalent experience in consumer data platform implementations
  • 7+ years of experience in consumer data platforms, data strategy, digital marketing, or analytics, ideally within CPG, retail, or consumer-focused industries
  • Strong business acumen with ability to connect customer insights to business outcomes
  • Proven experience implementing and managing consumer data platforms or similar enterprise data solutions
  • Demonstrated ability to translate business needs into scalable data strategies that drive personalization and media performance
  • Experience working cross-functionally with brand, technology, media, and analytics teams to align data initiatives with business goals
  • Familiarity with cloud-based data environments and customer data platforms
  • Strong understanding of data governance, privacy regulations, and ethical data use
  • Excellent communication and stakeholder management skills, with a track record of influencing decision-makers.

Benefits

  • Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
  • Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
  • Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
  • Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
  • Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Job title

Senior Manager, Consumer Data Strategy

Job type

Experience level

Senior

Salary

$140,320 - $173,360 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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