Marketing Manager at Milestone Systems responsible for marketing strategies across Asia. Collaborating with global and regional teams to optimize initiatives and track performance metrics.
Responsibilities
Translates market specific sales strategies, plans and targets into effectful marketing plans and initiatives for Asia covering Southeast Asia, North Asia, Japan and South Korea
Proactively and timely communicates and documents the market(s) marketing plan and activities as part of the Milestone Marketing planning and communication regime.
Sets the market specific marketing targets for globally agreed KPIs.
Delivers effective channel marketing initiatives within Asia as per agreed business objectives.
Collaborates with the Channel Marketing team and Partner Marketing team and supports execution where possible.
Leads the roll-out of global campaigns timely and efficiently as per agreed objectives in Asia.
Supports development and oversees execution of localized digital demand generation initiatives.
Plans and oversees execution of events and tradeshows (online and offline).
Identifies and oversees development of relevant local references and case studies across APAC.
Develops and guides the earned and own media coverage in Asia in collaboration with global marketing.
Understands the perception and level of brand awareness in Asia and is committed to strengthening the position through all marketing efforts.
Works intimately with the regional sales managers and other key stakeholders to set plans and define must win battles.
Establishes and nurtures trusted relationships with channel partners to continuously drive growth and sales in Asia.
Develop, manage, and optimize their sub-regions marketing budget.
Requirements
Bachelor’s degree (B.A.) in Marketing or related business field
7-10 years experience in B2B marketing with demonstrated success in driving growth in a two-tier channel model
Experience from the tech and/or software industry
A team player with an intrinsic motive to help colleagues and go an extra mile to deliver on commitments
Skilled in developing and executing marketing plans addressing business objectives with and through channel partners
Digital mindset with a multi-channel data-driven approach
Strong proficiency in marketing analytics tools and platforms for tracking and reporting on performance
Analytical mindset with the ability to interpret data and metrics to inform decision-making and optimize marketing performance
Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively
A marketing partner to sales
Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams, build relationships and influence stakeholders.
Experienced working across cultures and geographies
Native or bilingual proficiency in English, professional working proficiency in language/s in Asia is an advantage
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