Hybrid Marketing Manager

at Milestone PLM Solutions Private Limited

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• Marketing Manager at Milestone Systems responsible for marketing strategies across Asia. Collaborating with global and regional teams to optimize initiatives and track performance metrics.

Responsibilities

• Translates market specific sales strategies, plans and targets into effectful marketing plans and initiatives for Asia covering Southeast Asia, North Asia, Japan and South Korea
• Proactively and timely communicates and documents the market(s) marketing plan and activities as part of the Milestone Marketing planning and communication regime.
• Sets the market specific marketing targets for globally agreed KPIs.
• Delivers effective channel marketing initiatives within Asia as per agreed business objectives.
• Collaborates with the Channel Marketing team and Partner Marketing team and supports execution where possible.
• Leads the roll-out of global campaigns timely and efficiently as per agreed objectives in Asia.
• Supports development and oversees execution of localized digital demand generation initiatives.
• Plans and oversees execution of events and tradeshows (online and offline).
• Identifies and oversees development of relevant local references and case studies across APAC.
• Develops and guides the earned and own media coverage in Asia in collaboration with global marketing.
• Understands the perception and level of brand awareness in Asia and is committed to strengthening the position through all marketing efforts.
• Works intimately with the regional sales managers and other key stakeholders to set plans and define must win battles.
• Establishes and nurtures trusted relationships with channel partners to continuously drive growth and sales in Asia.
• Develop, manage, and optimize their sub-regions marketing budget.

Requirements

• Bachelor’s degree (B.A.) in Marketing or related business field
• 7-10 years experience in B2B marketing with demonstrated success in driving growth in a two-tier channel model
• Experience from the tech and/or software industry
• A team player with an intrinsic motive to help colleagues and go an extra mile to deliver on commitments
• Skilled in developing and executing marketing plans addressing business objectives with and through channel partners
• Digital mindset with a multi-channel data-driven approach
• Strong proficiency in marketing analytics tools and platforms for tracking and reporting on performance
• Analytical mindset with the ability to interpret data and metrics to inform decision-making and optimize marketing performance
• Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively
• A marketing partner to sales
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams, build relationships and influence stakeholders.
• Experienced working across cultures and geographies
• Native or bilingual proficiency in English, professional working proficiency in language/s in Asia is an advantage

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development