WK
Wolters KluwerProduct Marketing Manager – Packaging and Go-To-Market
Product Marketing Manager developing and optimizing packaging strategies for healthcare solutions. Collaborating with sales and product teams in a dynamic B2B environment.
About the role
- Create impactful sales assets—pitch decks, battle cards, proof points, and case studies—that equip our GTM teams to confidently communicate our value and close deals faster.
- Provide comprehensive, actionable insights on competitor pricing, positioning, and strategy—using SWOT analysis to sharpen our differentiation and support GTM decisions.
- Market Trend Analysis: Monitor key trends and insights in the martech space to inform product direction and strategic narrative.
- Shortening Sales Cycles: Identify content gaps, process improvements, and audience needs to drive more efficient sales conversations and faster decision-making.
- Collaborate closely with Product, Sales, Customer Success, and Marketing to align campaigns and launches.
- Stay close to our customers—uncover their pain points, needs, and language to inform messaging and product strategy.
- Build and maintain a rich library of product marketing assets (one-pagers, decks, enablement guides, and more).
- Refine our buyer personas and customer journey, supporting more tailored messaging and targeting.
Requirements
- A minimum 3 years’ experience in a B2B SaaS product marketing role
- Hands-on experience in sales enablement, creating pitch decks, battle cards, proof points, and other tools that support sales success.
- A track record of improving win rates by equipping sales teams with the right messaging, content, and competitive positioning.
- A strategic mindset when it comes to competitive intelligence—you’ve mapped competitors, analysed pricing and positioning, and can confidently run a SWOT analysis.
- A keen eye for market trends and the ability to turn insights into action.
- Strong experience partnering with sales and product teams to drive go-to-market strategies.
- A love for the customer - you naturally think from the end user's perspective.
Benefits
- Here are some of our favourite perks and benefits, but we have so many more!
- *Hybrid working
- * Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
- * Life insurance via YuLife with lots of extra perks
- * Learning and development budget
- * Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
- * Enhanced parental leave
- * 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
- * Regular social events, from chocolate-tasting and pottery-making to poker nights and picnics
- * Up-to-date tech you’ll need (we love Macs)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
CG
Cook GroupProduct Marketing Manager
Product Marketing Manager developing marketing strategies and campaign plans for product lifecycle at Cook Medical. Collaborating with global teams to drive business growth and brand positioning.
GO
GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
VΕ
Volton Ελληνική ΕνεργειακήProduct Marketing Manager
Product Marketing Manager optimizing energy product portfolio for Volton Hellenic Energy. Leading strategies for market introduction and customer satisfaction in Greece.
Lead the deployment of MES systems across Pratt & Whitney overhaul facilities. Drive projects ensuring alignment with company goals and processes in an aviation context.
Senior Product Marketing Manager at Remerge shaping product narratives and market insights. Collaborating with teams to align product offerings with customer needs in the AdTech space.
AI
AirOpsProduct Marketing Lead
Product Marketing Lead orchestrating cross - functional strategies for AirOps, enhancing market leadership in AI - driven content operations platform. Collaborate with leadership, product, and sales for impactful storytelling.
ZE
ZenityGTM Enablement Manager
GTM Enablement Manager at Zenity defining and evolving go - to - market enablement programs in AI technology sector. Collaborating across teams to enhance sales capabilities and performance.
Leading onboarding processes for large commercial clients at Octadesk, a top SaaS company. Ensuring successful implementation and a smooth journey for clients from the beginning.
CI
Caterpillar Inc.Senior Product Marketing Consultant
Product Marketing Consultant at Caterpillar Inc. developing marketing strategies for digital products. Creating engaging content and collaborating with cross - functional teams to drive awareness and adoption.