Hybrid Business Development Representative

at Meltwater

• Job title: Business Development Representative
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$41,000 - CA$55,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Business Development Representative driving proactive outbound prospecting and generating new leads for Meltwater. Collaborating with BDR team and marketing to optimize lead generation strategies.

Responsibilities

• Conduct proactive outreach to generate new leads, researching and evaluating prospective opportunities to position Meltwater's services effectively.
• Run initial meetings to develop a comprehensive understanding of opportunities, prospect needs, and potential solutions.
• Qualify leads based on prospects' current situation and pain points, ensuring alignment with our business objectives before passing them to the Customer Acquisition organization.
• Collaborate closely with the marketing team to optimize lead generation strategies and align messaging with ongoing campaigns.
• Maintain accurate and up-to-date prospecting data in the CRM system to ensure efficient tracking and reporting.
• Proactively respond to inbound leads, engaging in initial discovery conversations and lead qualification.
• Secure and schedule meetings and demos for the quota-carrying sales team, ensuring a seamless handover of qualified opportunities.
• Monitor, track, and report on lead generation metrics to evaluate performance and identify areas for improvement.
• Provide regular updates and reports to key business stakeholders including the BDR Manager, contributing to the overall success of the business development function.

Requirements

• A Bachelor's degree or higher is preferred for this role, so you can bring your academic prowess to the table.
• Proven experience in outbound prospecting and lead generation.
• Strong communication skills with the ability to conduct effective initial meetings and lead qualification.
• Collaborative mindset with a proactive approach to working with cross-functional teams.
• Excellent organizational skills, including CRM management and accurate data tracking.
• Ability to align with Marketing strategies and campaigns to optimize lead-generation efforts.
• A keen interest in learning, adaptability, and resilience in a dynamic work environment.
• Excellent written and verbal communication skills in English.
• Willingness to embrace the best of both worlds with our hybrid work schedule.

Benefits

• Enjoy comprehensive paid time off that allows you to have an enhanced work-life balance
• Excellent medical, dental, and vision options
• Collaborative, transparent and fun loving office culture
• Accelerated professional development and growth programs