Platform Growth Lead managing strategic platform partnerships to enhance growth for small businesses. Driving account health and expansion initiatives across various B2B verticals.
About the role
- Senior User Acquisition Manager responsible for performance marketing strategies at Meet5. Collaborating with various channels and optimizing user acquisition for the app.
Responsibilities
- You manage and scale our performance marketing campaigns across channels such as Meta, Google, TikTok, as well as web-to-app campaigns — across multiple markets and languages.
- You allocate the advertising budget across channels, audiences, and markets for maximum efficiency and ROI.
- You optimize existing channels, test new ones, and ensure our growth remains profitable.
- You analyze campaign data and derive concrete recommendations, develop hypotheses about creative performance, and work closely with the creative team to continuously improve our ads.
- You run continuous tests across channels and creatives to improve long-term performance.
- You help improve the user journey — from app store optimization to landing pages and onboarding flows through to paywalls.
Requirements
- 3+ years of experience in User Acquisition Management or Performance Marketing: demonstrable success managing campaigns across channels such as Google, Meta, ASA, TikTok, etc. (experience in the mobile industry is a plus).
- Strong analytical skills & attribution knowledge: you enjoy working with datasets and are familiar with attribution frameworks such as SKAN or platform-specific models.
- Ownership & KPI-driven mindset: you take full responsibility for optimizing KPIs, love A/B testing, and are curious about industry trends.
- Team-player mentality: you communicate proactively and collaboratively and believe that shared successes and failures are crucial to team success.
- German & English at a minimum of C1 level.
Benefits
- Impact: Meet5 connects millions of members and helps them meet new people and build friendships.
- Hybrid model with flexible working hours: find your ideal working style — at least three days in the office and up to two days remote.
- Equipment: laptop, mouse, or a height-adjustable desk — we provide modern equipment tailored to your needs.
- Start-up atmosphere: a pleasant and spacious office in Frankfurt’s Ostend with unlimited coffee, drinks, and snacks of all kinds.
- Team spirit: monthly team events such as ping-pong tournaments, office parties, or pub tours create a great atmosphere.
- Your personal “Non-Negotiable”: is there something we absolutely must offer you for you to join? Tell us — we’ll do our best to make it possible.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Growth & Innovation Intern working on AI - driven initiatives for TNT Sports at Warner Bros. Discovery. Collaborating on technology projects and developing applied AI prototypes in a dynamic team environment.
Revenue Growth Management Manager driving pricing and promotional strategies at Bel. Transforming data into business decisions to ensure profitable growth.
Growth Marketing Manager responsible for regional marketing strategy at Moss, driving retention and revenue growth in the Netherlands through local initiatives.
Director of Growth at Bluefish AI leading account teams to drive revenue and customer success. Shaping strategic engagement and expanding key industry verticals across the organization.
Analyst at Forterro supporting the newly established global Learning and Development team. Coordinating training activities and improving learning processes for employee growth.
Growth and Performance Manager coaching and mentoring franchise partners in Sydney - based tutoring centers. Driving operational success and elevating student outcomes through expert guidance.
Specialist, Growth Strategy focused on translating data and analytics into clear narratives for stakeholders. Joining Snap Inc.'s Growth Product team to enhance engagement and growth metrics.
Senior Growth Analyst at ClickBus developing strategies for customer acquisition and retention. Focused on data analysis, SQL scripting, and A/B testing to enhance business operations.
Senior Growth Strategy Analyst at HFM shaping long - term business strategies for a multi - asset broker. Involves leading strategic initiatives and collaborating with senior leaders across functions.