Hybrid Senior User Acquisition Manager

at Meet5: Meet new people

• Job title: Senior User Acquisition Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Frankfurt am Main, Germany

About the role

• Senior User Acquisition Manager responsible for performance marketing strategies at Meet5. Collaborating with various channels and optimizing user acquisition for the app.

Responsibilities

• You manage and scale our performance marketing campaigns across channels such as Meta, Google, TikTok, as well as web-to-app campaigns — across multiple markets and languages.
• You allocate the advertising budget across channels, audiences, and markets for maximum efficiency and ROI.
• You optimize existing channels, test new ones, and ensure our growth remains profitable.
• You analyze campaign data and derive concrete recommendations, develop hypotheses about creative performance, and work closely with the creative team to continuously improve our ads.
• You run continuous tests across channels and creatives to improve long-term performance.
• You help improve the user journey — from app store optimization to landing pages and onboarding flows through to paywalls.

Requirements

• 3+ years of experience in User Acquisition Management or Performance Marketing: demonstrable success managing campaigns across channels such as Google, Meta, ASA, TikTok, etc. (experience in the mobile industry is a plus).
• Strong analytical skills & attribution knowledge: you enjoy working with datasets and are familiar with attribution frameworks such as SKAN or platform-specific models.
• Ownership & KPI-driven mindset: you take full responsibility for optimizing KPIs, love A/B testing, and are curious about industry trends.
• Team-player mentality: you communicate proactively and collaboratively and believe that shared successes and failures are crucial to team success.
• German & English at a minimum of C1 level.

Benefits

• Impact: Meet5 connects millions of members and helps them meet new people and build friendships.
• Hybrid model with flexible working hours: find your ideal working style — at least three days in the office and up to two days remote.
• Equipment: laptop, mouse, or a height-adjustable desk — we provide modern equipment tailored to your needs.
• Start-up atmosphere: a pleasant and spacious office in Frankfurt’s Ostend with unlimited coffee, drinks, and snacks of all kinds.
• Team spirit: monthly team events such as ping-pong tournaments, office parties, or pub tours create a great atmosphere.
• Your personal “Non-Negotiable”: is there something we absolutely must offer you for you to join? Tell us — we’ll do our best to make it possible.