Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Head of Marketing owning marketing function and driving growth at AI platform startup. Collaborating with teams to accelerate acquisition and market leadership.
Responsibilities
- Develop and execute a full-funnel growth marketing strategy (paid, organic, partnerships, events, field marketing, ABM, lifecycle).
- Own key KPIs like MQLs, pipeline contribution, CAC, ROI, and Revenue.
- Build and optimize multi-channel campaigns (SEO, SEM, social, email, content) to drive inbound growth.
- Hire, manage, and scale a lean but high-output marketing team.
- Collaborate cross-functionally with Sales, Product, and Customer Success to align on messaging and GTM motion.
- Craft compelling narratives around our AI technology and use cases.
- Lead competitive analysis, persona development, and launch strategies.
- Build a performance-driven culture through analytics, A/B testing, and funnel optimization.
- Use tools like HubSpot, Marketo, GA, Amplitude, and others to monitor performance and improve attribution.
Requirements
- 8–12 years of experience in B2B SaaS or enterprise tech marketing, ideally in AI/ML space.
- World class leadership capabilities that develops talents and delivers phenomenal results.
- Proven track record leading marketing at a high-growth startup (Series A–C).
- Deep expertise in growth marketing, demand generation, and performance channels.
- Hands-on leader who thrives in fast-paced, ambiguous environments.
- Strong storytelling skills, especially in technical domains.
- Experience partnering closely with Sales and Product teams to drive revenue.
- Bonus: Experience launching new markets or categories globally.
Benefits
- High Impact in cutting-Edge field: Be at the vanguard of AI innovation.
- Compensation Package: Competitive salary, comprehensive benefits, and meaningful equity stakes.
- Inclusive Culture: A diverse and welcoming work environment where everyone’s voice is heard.
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