Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- CMO responsible for launching and owning the brand in an Australian Legal Tech startup. Building marketing strategies for two-sided audiences with significant growth potential.
Responsibilities
- Define and own brand identity, positioning, and messaging across all channels and audiences
- Build and execute a marketing strategy that generates qualified pipeline for a multi-product, multi-vertical platform
- Develop go-to-market playbooks for each product vertical (conveyancing, banking & finance, litigation, M&A, leasing, operations)
- Build the firm's presence and reputation in the Australian legal market through content, events, partnerships, PR, and thought leadership
- Own the brand narrative for investor communications — pitch decks, fundraise materials, and market positioning
- Explore and execute disruptive marketing approaches that differentiate the firm in a conservative industry — campaigns that make people talk
- Build and lead the marketing function from the ground up — hiring, agency relationships, tooling, and processes
- Own performance marketing, SEO, content strategy, and demand generation
- Collaborate with the CEO on brand direction, pricing strategy, and market expansion decisions
- Manage the marketing budget with full accountability for ROI
Requirements
- 8+ years of marketing experience with at least 3 years in a senior/leadership role (VP Marketing, Head of Marketing, or CMO)
- Proven track record building brand and generating pipeline in B2B SaaS or enterprise software
- Experience marketing to professional services, financial services, or regulated industries
- Demonstrated ability to think creatively and execute campaigns that break through noise — not just run standard playbooks
- Strong strategic thinking combined with willingness to be hands-on at a seed-stage company
- Experience with multi-product or multi-vertical marketing (not just single-product)
- Excellent written communication
- Data-driven approach to measuring and optimising marketing performance
- Comfortable working directly with a technical founder and a small, fast-moving team
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
- Stock options
- Equipment allowances
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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