Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Senior Director of Marketing at ENFOS managing a marketing function to establish voice in Environmental Obligation Management. Building demand engine and generating qualified leads for complex enterprise sales.
Responsibilities
- Build and Run the Demand Engine
- Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
- Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects
- Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
- Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked and reported to leadership
- Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics
- Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities
- Work with in-house Accounting Solutions Manager to produce thought leadership
- Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
- Bring new products to market by translating technical capabilities into the financial and operational language used by CFOs and Controllers
- Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
- Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership
Requirements
- 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
- Demonstrated experience building a marketing function or demand generation program from the ground up
- Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
- Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
- Fluency with AI tools as a force multiplier, not a novelty
- Experience defining and executing ABM programs
- Experience defining or shaping a category, or establishing differentiated positioning in a nascent market (preferred)
- Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites (preferred)
- Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.) (preferred)
- Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions (preferred)
- Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks (preferred)
Benefits
- Salary range in the US: $185,000 - $225,000 with opportunity for discretionary bonus paid annually
- Stock options granted at time of hire and periodically based on performance
- Comprehensive Benefits Package
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
CMO responsible for launching and owning the brand in an Australian Legal Tech startup. Building marketing strategies for two - sided audiences with significant growth potential.
Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
Marketing Executive supporting and delivering Marketing briefs for one of the largest retail accounts. Collaborating with teams for tasks like sample coordination and imagery approval.
Head of Marketing leading B2B strategies and positioning at DeepIP, an AI - driven patent application platform. Managing a marketing team and driving brand awareness for niche markets.
Head of Marketing responsible for defining and executing marketing strategies at Creai. Leveraging AI solutions to drive demand in the Latin American market.
Marketing Communications Executive at SafetyCulture coordinating communications to drive product adoption. Collaborating with marketing teams and enhancing customer understanding of product value.
Senior Director of Marketing and Communications leading strategic marketing initiatives for Marsh McLennan Agency. Managing a dynamic team to drive brand and revenue growth in the Northeast.
Marketing Executive at Sharesies Personal supporting diverse marketing initiatives for customer engagement and product adoption. Seeking great communicators, adaptable team players motivated by our vision.