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Hybrid Director of Marketing Operations – MarTech
Posted yesterday
About the role
- Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
Responsibilities
- Own and evolve Lantern's MarTech stack — including marketing automation, CRM, CDP, analytics, and campaign management platforms — ensuring tools are integrated, well-governed, and fully leveraged
- Lead, mentor, and grow a team of 4+ marketing operations and technology professionals, setting clear priorities, fostering development, and building a high-performance culture
- Establish and oversee end-to-end campaign operations processes, from campaign build and QA to deployment, tracking, and reporting, across both internal marketing and client-facing member activation programs
- Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications
- Partner closely across the Member Growth and Client Success teams to support employer and health plan client launches, providing the operational backbone for member engagement programs
- Drive marketing data governance and compliance, ensuring all programs adhere to relevant regulations (HIPAA, CAN-SPAM, TCPA) and internal data policies
- Evaluate, procure, and manage relationships with MarTech vendors and agency partners, optimizing for performance, cost, and strategic fit
- Identify and eliminate operational bottlenecks across the marketing organization, building scalable workflows, playbooks, and documentation that improve team efficiency
- Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases
Requirements
- 8+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role
- Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines
- Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot)
- Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital
- Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms
- Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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