Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
About the role
- Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
Responsibilities
- Lead Axians UK social media presence with consistent brand alignment.
- Develop and deliver integrated digital campaigns to increase traffic, engagement and pipeline.
- Create multi-channel digital execution including paid, organic, email, automation and nurture programmes.
- Create high-impact digital assets including blogs, videos and thought leadership.
- Ensure digital content supports brand positioning, differentiation and campaign goals.
- Be the marketing champion for HubSpot: workflows, segmentation, automation, lead scoring and reporting.
- Manage funnel performance including scoring, segmentation, conversion optimisation and attribution.
- Lead data-driven decision-making to improve campaign targeting and efficiency.
- Develop and execute ABM programmes with tailored messaging for high-value target accounts/segments.
- Use data to identify personas, triggers and intent signals.
- Leverage AI tools to optimise campaign planning and performance.
- Identify opportunities to integrate AI across the marketing funnel.
- Drive automation initiatives to scale personalised engagement.
- Adopt responsible use of AI and ensure aligns with brand, compliance and transparency guidelines.
- Monthly KPI reporting including engagement, traffic, bounce rates, conversion and ROI.
- Produce insights and recommendations for continuous improvement.
- A/B test messaging, creative and workflows to optimise performance.
Requirements
- Proven experience in a B2B (tech preferably) digital demand generation, or growth marketing role.
- Strong background in digital campaign execution, automation and lead management.
- Experience using HubSpot or similar marketing automation systems, word press and strong Adobe skills.
- Demonstrated capability in ABM and data led targeting.
Benefits
- Company Shares Scheme
- Pension
- Medical Insurance
- Financial Planning Support
- Death in Service
- Medicash Healthcare Cash Plan
- Permanent Total Disability Insurance
- Enhanced Maternity/Paternity/Adoption Pay
- Company Sick Pay
- Hybrid Working
- Investment in personal and professional training
- Professional Memberships
- Health checks
- Wellbeing training and support
- Employee Assistance Program
- Flu jabs
- Eyecare
- Paid holiday
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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