Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
About the role
- Head of Marketing leading B2B strategies and positioning at DeepIP, an AI-driven patent application platform. Managing a marketing team and driving brand awareness for niche markets.
Responsibilities
- You will be responsible for transforming our marketing team into a coherent system, sitting on the leadership team to set strategy while remaining a 'player-coach.'
- You will own the brand and positioning for a niche, relationship-driven audience, ensuring that every function—from Growth to Content—pulls in the same direction to define the AI-powered IP category.
- Ship enablement materials that move the needle on win rates and deal cycles, ensuring talk tracks are consistent across the Sales team.
- Build DeepIP’s brand through practitioner LinkedIn presence, conference placements, and a distinctive POV on AI's transformation of IP.
- Identify and activate practitioner influencers for an advisory board and execute targeted account-based programs for Tier 1 targets.
- Manage and coach a team of four (Growth, Content, GTM Engineering) and define clear hand-offs between brand/ABM and demand gen.
- Set the internal standard for AI usage in marketing workflows to keep the function lean, fast, and high-leverage.
Requirements
- 7–10 years in B2B marketing, with at least 3 years owning both brand/PMM and growth functions simultaneously.
- PMM-Major Profile: You think in brand, narrative, and segment; you have a proven track record of shipping sales enablement that changes rep behavior.
- Full-Stack Budget Ownership: At least 18 months of accountability to a pipeline or revenue number.
- Operator Mindset: You are an '80% operator, 20% strategist' who is energized by doing the work personally in a lean, high-leverage team.
- AI-Native: AI is your default operating mode; you can demonstrate concrete AI-accelerated output and design efficient workflows.
- Strong Alignment: Ability to bridge the gap between Marketing, Sales, and Growth to create a unified execution system.
- Leadership: Experience managing and coaching growth profiles and content managers to higher performance levels.
Benefits
- Category-Defining Mission: Build DeepIP into the most trusted brand in AI-powered IP, recognized by influencers and practitioners worldwide.
- Fast-Paced Scale: Join a team that has scaled from 15 to 45 people in 12 months with massive commercial momentum.
- High-Level Impact: Influence product prioritization and company direction as a core member of the leadership team.
- Ownership & Equity: Enjoy a meaningful early-stage package and the autonomy to build a function from the ground up.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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