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About the role
- Growth & Marketing Manager assisting Azar’s marketing efforts for the Turkey & Middle East region from India. Driving user acquisition and brand narrative for a Gen Z–centric audience.
Responsibilities
- Own and optimize paid acquisition, media execution, and performance marketing across Turkey & Middle Eastern markets.
- Work with agency partners and internal teams to deliver ROI-positive growth campaigns.
- Manage full-funnel metrics, acquisition, retention, reactivation, and campaign efficiency.
- Develop hypotheses, run experiments, and make data-backed decisions to scale growth.
- Support brand positioning for Azar in the Middle East by contributing cultural insights and helping shape the narrative.
- Partner with creators, influencers, and local cultural voices to drive Gen Z resonance.
- Assist in developing content, campaigns, and messaging tailored to regional sensitivities and user trends.
- Build a strong understanding of Middle Eastern and/or Turkish culture, trends, platforms, and youth behavior.
- Stay ahead of shifts in Gen Z preferences, media platforms, dating culture, and digital habits.
- Provide cultural guidance to global stakeholders to ensure Azar is relevant and locally meaningful.
- Consistently track, analyze, and report performance across campaigns.
- Proactively identify growth opportunities through data.
- Work deeply with dashboards, Excel/Sheets, analytics tools, and internal BI.
- Work closely with product, design, analytics, central marketing, and local market teams.
- Serve as the operational point person for the Middle East region from India.
- Drive clear communication and project management across time zones.
Requirements
- 5–7 years of experience in performance marketing, digital marketing, growth
- Strong understanding of Gen Z media behavior and creator/influencer ecosystems.
- Demonstrable experience in data-driven decision making and experimentation.
- Proven ability to run growth campaigns across paid social, UAC, display, or programmatic platforms.
- Comfort with ambiguity, speed, and building from 0→1.
- Excellent communication and cross-cultural collaboration skills.
Job title
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