VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Growth Marketer at Maropost focusing on optimizing Marketing Qualified Leads through innovative demand generation strategies. Collaborating to enhance trial activations and conversion rates for B2B SaaS.
Responsibilities
- Own inbound lead generation across three global territories, optimizing MQL volume, quality, and conversion.
- Apply growth hacking methodologies to rapidly test new tactics, channels, and automations that drive inbound demand.
- Build and optimize acquisition funnels for PLG motions, including free trials, freemium signups, activation, and expansion paths.
- Design and execute campaigns that drive trial starts, and trial-to-paid conversions.
- Run growth experiments across SEO, paid media, website optimization, retargeting, social, and lifecycle marketing.
- Build and maintain dashboards that track MQLs, PQLs, trial activations, conversion rates, and funnel performance.
- Utilizing data provide recommendations and propose changes that will increase performance and conversion rates.
- Collaborate with product, marketing, and RevOps to architect onboarding flows, nurture sequences, and activation paths that improve trial success.
- Optimize lead scoring, routing, attribution, and MQL/PQL acceptance rates.
- Run A/B and multivariate tests across CTAs, landing pages, ads, onboarding flows, and trial funnels.
Requirements
- Between 3 – 6 years of growth marketing or demand generation experience at a B2B SaaS software company is mandatory.
- Must have experience driving global SaaS demand generation.
- A growth-oriented B2B SaaS marketer with a hacker’s mindset—curious, creative, analytical, and scrappy.
- Experienced with PLG motions, trial-based acquisition, and self-serve onboarding funnels.
- Highly technical and capable of using automation, APIs, and MarTech tools to create scalable growth systems.
- Obsessed with funnel metrics, experimentation, and improving conversion rates.
- Proven experience driving inbound MQL growth and supporting PLG or hybrid sales motions.
- Hands-on success in free trial acquisition, onboarding optimization, and trial-to-paid conversion.
- Strong understanding of PQLs, activation metrics, product analytics, and PLG success indicators.
- Experience with marketing automation (HubSpot, Marketo), analytics tools, and experimentation frameworks.
- Proficiency in paid acquisition (Google, LinkedIn), SEO, CRO, retargeting, and funnel optimization.
- Ability to write high-conversion SaaS copy—for ads, landing pages, onboarding, and nurture flows.
- Skilled in analyzing data, running A/B tests, building dashboards, and extracting actionable insights.
- Experience in MarTech or customer engagement platforms.
- Familiarity with product analytics tools (Mixpanel, Amplitude, Pendo).
- SQL or advanced data handling skills.
- Experience scripting automations or building small growth tools.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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