Growth Marketing Manager responsible for regional marketing strategy at Moss, driving retention and revenue growth in the Netherlands through local initiatives.
About the role
- Growth Marketer at Maropost focusing on optimizing Marketing Qualified Leads through innovative demand generation strategies. Collaborating to enhance trial activations and conversion rates for B2B SaaS.
Responsibilities
- Own inbound lead generation across three global territories, optimizing MQL volume, quality, and conversion.
- Apply growth hacking methodologies to rapidly test new tactics, channels, and automations that drive inbound demand.
- Build and optimize acquisition funnels for PLG motions, including free trials, freemium signups, activation, and expansion paths.
- Design and execute campaigns that drive trial starts, and trial-to-paid conversions.
- Run growth experiments across SEO, paid media, website optimization, retargeting, social, and lifecycle marketing.
- Build and maintain dashboards that track MQLs, PQLs, trial activations, conversion rates, and funnel performance.
- Utilizing data provide recommendations and propose changes that will increase performance and conversion rates.
- Collaborate with product, marketing, and RevOps to architect onboarding flows, nurture sequences, and activation paths that improve trial success.
- Optimize lead scoring, routing, attribution, and MQL/PQL acceptance rates.
- Run A/B and multivariate tests across CTAs, landing pages, ads, onboarding flows, and trial funnels.
Requirements
- Between 3 – 6 years of growth marketing or demand generation experience at a B2B SaaS software company is mandatory.
- Must have experience driving global SaaS demand generation.
- A growth-oriented B2B SaaS marketer with a hacker’s mindset—curious, creative, analytical, and scrappy.
- Experienced with PLG motions, trial-based acquisition, and self-serve onboarding funnels.
- Highly technical and capable of using automation, APIs, and MarTech tools to create scalable growth systems.
- Obsessed with funnel metrics, experimentation, and improving conversion rates.
- Proven experience driving inbound MQL growth and supporting PLG or hybrid sales motions.
- Hands-on success in free trial acquisition, onboarding optimization, and trial-to-paid conversion.
- Strong understanding of PQLs, activation metrics, product analytics, and PLG success indicators.
- Experience with marketing automation (HubSpot, Marketo), analytics tools, and experimentation frameworks.
- Proficiency in paid acquisition (Google, LinkedIn), SEO, CRO, retargeting, and funnel optimization.
- Ability to write high-conversion SaaS copy—for ads, landing pages, onboarding, and nurture flows.
- Skilled in analyzing data, running A/B tests, building dashboards, and extracting actionable insights.
- Experience in MarTech or customer engagement platforms.
- Familiarity with product analytics tools (Mixpanel, Amplitude, Pendo).
- SQL or advanced data handling skills.
- Experience scripting automations or building small growth tools.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Director of Growth at Bluefish AI leading account teams to drive revenue and customer success. Shaping strategic engagement and expanding key industry verticals across the organization.
Analyst at Forterro supporting the newly established global Learning and Development team. Coordinating training activities and improving learning processes for employee growth.
Growth and Performance Manager coaching and mentoring franchise partners in Sydney - based tutoring centers. Driving operational success and elevating student outcomes through expert guidance.
Specialist, Growth Strategy focused on translating data and analytics into clear narratives for stakeholders. Joining Snap Inc.'s Growth Product team to enhance engagement and growth metrics.
Senior Growth Analyst at ClickBus developing strategies for customer acquisition and retention. Focused on data analysis, SQL scripting, and A/B testing to enhance business operations.
Senior Growth Strategy Analyst at HFM shaping long - term business strategies for a multi - asset broker. Involves leading strategic initiatives and collaborating with senior leaders across functions.
Coordinator for Vanderbilt University’s campaign and growth initiatives, assisting project management and event planning. Collaborating with internal and external stakeholders to achieve campaign goals.
Dealer Growth Specialist supporting Ford Dealers to optimize digital processes and enhance sales performance. Collaborating with Dealers to implement key digital tools and training for growth.
Growth Marketing Lead managing 7 - figure offline marketing budget at Orchard. Driving performance and efficiency across various offline marketing channels.