Hybrid Growth Marketer

Posted 3 days ago

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About the role

  • Own inbound lead generation across three global territories, optimizing MQL volume, quality, and conversion.
  • Apply growth hacking methodologies to rapidly test new tactics, channels, and automations that drive inbound demand.
  • Build and optimize acquisition funnels for PLG motions, including free trials, freemium signups, activation, and expansion paths.
  • Design and execute campaigns that drive trial starts, and trial-to-paid conversions.
  • Run growth experiments across SEO, paid media, website optimization, retargeting, social, and lifecycle marketing.
  • Build and maintain dashboards that track MQLs, PQLs, trial activations, conversion rates, and funnel performance.
  • Utilizing data provide recommendations and propose changes that will increase performance and conversion rates.
  • Collaborate with product, marketing, and RevOps to architect onboarding flows, nurture sequences, and activation paths that improve trial success.
  • Optimize lead scoring, routing, attribution, and MQL/PQL acceptance rates.
  • Run A/B and multivariate tests across CTAs, landing pages, ads, onboarding flows, and trial funnels.

Requirements

  • Between 3 – 6 years of growth marketing or demand generation experience at a B2B SaaS software company is mandatory.
  • Must have experience driving global SaaS demand generation.
  • A growth-oriented B2B SaaS marketer with a hacker’s mindset—curious, creative, analytical, and scrappy.
  • Experienced with PLG motions, trial-based acquisition, and self-serve onboarding funnels.
  • Highly technical and capable of using automation, APIs, and MarTech tools to create scalable growth systems.
  • Obsessed with funnel metrics, experimentation, and improving conversion rates.
  • Proven experience driving inbound MQL growth and supporting PLG or hybrid sales motions.
  • Hands-on success in free trial acquisition, onboarding optimization, and trial-to-paid conversion.
  • Strong understanding of PQLs, activation metrics, product analytics, and PLG success indicators.
  • Experience with marketing automation (HubSpot, Marketo), analytics tools, and experimentation frameworks.
  • Proficiency in paid acquisition (Google, LinkedIn), SEO, CRO, retargeting, and funnel optimization.
  • Ability to write high-conversion SaaS copy—for ads, landing pages, onboarding, and nurture flows.
  • Skilled in analyzing data, running A/B tests, building dashboards, and extracting actionable insights.
  • Experience in MarTech or customer engagement platforms.
  • Familiarity with product analytics tools (Mixpanel, Amplitude, Pendo).
  • SQL or advanced data handling skills.
  • Experience scripting automations or building small growth tools.

Benefits

  • Flexible work arrangements
  • Professional development opportunities

Job title

Growth Marketer

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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