Hybrid Growth Marketer

at Maropost

• Job title: Growth Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: SQL
• Location requirements: Hybrid, Toronto, Canada

About the role

• Growth Marketer at Maropost focusing on optimizing Marketing Qualified Leads through innovative demand generation strategies. Collaborating to enhance trial activations and conversion rates for B2B SaaS.

Responsibilities

• Own inbound lead generation across three global territories, optimizing MQL volume, quality, and conversion.
• Apply growth hacking methodologies to rapidly test new tactics, channels, and automations that drive inbound demand.
• Build and optimize acquisition funnels for PLG motions, including free trials, freemium signups, activation, and expansion paths.
• Design and execute campaigns that drive trial starts, and trial-to-paid conversions.
• Run growth experiments across SEO, paid media, website optimization, retargeting, social, and lifecycle marketing.
• Build and maintain dashboards that track MQLs, PQLs, trial activations, conversion rates, and funnel performance.
• Utilizing data provide recommendations and propose changes that will increase performance and conversion rates.
• Collaborate with product, marketing, and RevOps to architect onboarding flows, nurture sequences, and activation paths that improve trial success.
• Optimize lead scoring, routing, attribution, and MQL/PQL acceptance rates.
• Run A/B and multivariate tests across CTAs, landing pages, ads, onboarding flows, and trial funnels.

Requirements

• Between 3 – 6 years of growth marketing or demand generation experience at a B2B SaaS software company is mandatory.
• Must have experience driving global SaaS demand generation.
• A growth-oriented B2B SaaS marketer with a hacker’s mindset—curious, creative, analytical, and scrappy.
• Experienced with PLG motions, trial-based acquisition, and self-serve onboarding funnels.
• Highly technical and capable of using automation, APIs, and MarTech tools to create scalable growth systems.
• Obsessed with funnel metrics, experimentation, and improving conversion rates.
• Proven experience driving inbound MQL growth and supporting PLG or hybrid sales motions.
• Hands-on success in free trial acquisition, onboarding optimization, and trial-to-paid conversion.
• Strong understanding of PQLs, activation metrics, product analytics, and PLG success indicators.
• Experience with marketing automation (HubSpot, Marketo), analytics tools, and experimentation frameworks.
• Proficiency in paid acquisition (Google, LinkedIn), SEO, CRO, retargeting, and funnel optimization.
• Ability to write high-conversion SaaS copy—for ads, landing pages, onboarding, and nurture flows.
• Skilled in analyzing data, running A/B tests, building dashboards, and extracting actionable insights.
• Experience in MarTech or customer engagement platforms.
• Familiarity with product analytics tools (Mixpanel, Amplitude, Pendo).
• SQL or advanced data handling skills.
• Experience scripting automations or building small growth tools.

Benefits

• Flexible work arrangements
• Professional development opportunities