Marketing Manager developing and executing commercial strategy for Isopropyl Alcohol and Tert - Butyl Hydrogen Peroxide. Leading market growth opportunities and optimizing product portfolios for profitability.
About the role
- Marketing Consultant at Manulife creating health marketing collateral and campaigns while collaborating with Agile teams. Measuring effectiveness and supporting sales teams to enhance customer engagement in Canada.
Responsibilities
- Develop marketing collateral and campaigns that engage members and sponsors.
- Collaborate with Agile marketing squads to deliver marketing initiatives.
- Measure and report on marketing campaign effectiveness.
- Craft positioning strategies for marketing products and services.
- Support sales and customer-facing teams with tools and materials.
- Conduct testing and analyze data to enhance customer value and business outcomes.
Requirements
- University or college degree in marketing, communications, media, or related field of study.
- 5-7+ years of experience in a Marketing role.
- Understanding of Agile values and principles.
- Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral.
- Intermediate working knowledge of Microsoft Office applications, including Outlook, Word, Excel, Smartsheet, Adobe Workfront, and Mural.
- Data-oriented, with experience working within marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics).
- Process- and detail-oriented with a strong commitment to quality.
- Group Benefits, health care or related industry experience highly valued.
- Bilingualism (English and French) is an asset for candidates in Québec.
Benefits
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability
- Life and AD&D insurance coverage
- Retirement savings plans (including pension and global share ownership plan)
- Financial education and counseling resources
- Generous paid time off program including holidays, vacation, personal, and sick days
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